Disneyland Resort is pleased to announce an agreement for the first-ever permanent retail location of the popular lifestyle brand LittleMissMatched. Due to open late summer 2009, it will be situated in the heart of Downtown Disney. A temporary LittleMissMatched store opened May 18, next to where the permanent store will be located.
“We are excited that Downtown Disney was selected as the first bricks and mortar location of this innovative concept,” said Tony Bruno, vice president Disneyland Resort hotels and Downtown Disney. “LittleMissMatched offers unique merchandise for the young and young at heart, and is a terrific complement to Downtown Disney’s eclectic blend of shops, restaurants and entertainment.”
LittleMissMatched is a lifestyle brand dedicated to inspiring creativity and individuality. The brand’s signature non-matching socks are sold in sets of three single socks to encourage self-expression through mixing and matching. LittleMissMatched has since expanded its innovative product offerings to include everything from books to bedding, PJs to pencil pouches and flip flops to furniture – each item with its own unique reinvention.
“We’re thrilled to open our first permanent retail location at Disneyland Resort as Disney’s values are completely aligned with LittleMissMatched,” said Jonah Staw, co-founder and CEO. “Disneyland is synonymous with imagination and since LittleMissMatched revolves around encouraging creativity, this is an ideal location for LittleMissMatched’s flagship store.”