Through a partnership with the Nature Conservancy, Disney will donate $.20 for each ticket sold during the first week of the theatrical release of Disneynature’s OCEANS (with a minimum donation of $100,000).
The donation will go towards a new Adopt-a-Coral-Reef program focusing on The Bahamas which aims to save 500,000 acres of threatened coral reef, accounting for 30% of the reef in the Atlantic Ocean.
As a result of attendance during the first week of Disneynature’s first US film, EARTH, Disney helped plant 2.7 million trees in the rainforests of Brazil.
For more information on the program, visit the The Nature Conservancy.
OCEANS will open nationwide on Earth Day, April 22, 2010.