Today at the 2012 annual shareholder’s meeting in Kansas City, MO, Disney CEO and President Robert Iger announced a new program designed to support America’s military called ‘Heroes Work Here.’ The ‘Heroes Work Here’ initiative intends to employee and train 1,000 United States military veterans at positions across The Walt Disney Company.
Beginning soon, the company will begin promoting the new campaign in unscripted advertisements that feature veterans employed by the company which Iger hopes will inspire other companies to do the same to support the military and their families. The campaign will air on Disney owned networks such as ABC, ESPN and other media platforms.
In addition to providing career opportunities for veterans, Disney will also invest in select non-profit organizations that provide training and other support services. Through the Disney VoluntEARS program, employees will also engage in service projects with veterans’ organizations in communities around the country. The public awareness campaign, featuring veterans currently employed in various businesses across The Walt Disney Company, will highlight their value, encourage companies to hire these highly skilled men and women, and direct them to the Joining Forces initiative for more information.
One of the advertisements, which was previewed to the shareholders, can be watch below:
“As a new generation of America’s military men and women transition into civilian life, we are increasing our commitment and support for these modern day heroes,” said Mr. Iger. “It’s a measure of our respect for how much they have sacrificed on our behalf, and our sincere gratitude for their extraordinary contributions to this country.”
He added, “The military values of honor, integrity, commitment, and courage, along with the skills and experience they’ve gained through their service, make veterans incredibly valuable employees for any company.”
Heroes Work Here includes recruitment efforts across all segments of The Walt Disney Company, including ESPN, the Disney-ABC Television Group, Disney Consumer Products, The Walt Disney Studios, and Disney Parks and Resorts. The company will host career fairs and participate in events designed to showcase opportunities for returning military personnel.