‘Doc McStuffins’ Named As First Original Series for Disney Junior

'Doc McStuffins' on Disney Junior © Disney EnterprisesToys coming to life is a good business for Disney.

Disney Junior, which will be a rebranding of Playhouse Disney on the Disney Channel in 2011 as well as a new channel replacing SOAPnet (in 2012), has announced its first original series, ‘Doc McStuffins’ according to Variety.

The health-focused series revolves around a 6 year old who actively communicates with and tends to ‘stuffed animals and toys.’ It was created by Christine Nee, whose resume reads like a who’s who of children’s television writing, particularly with popular Nick Jr. shows. ‘Rugrats’ director Norton Virgien is set to direct.

In addition to the report, Stitch Kingdom has learned that the theme for the series will be written and performed by Ziggy Marley.

According to Nancy Kanter, senior vice president of Playhouse Disney Worldwide, “Helping their kids live a healthy lifestyle is a top priority for parents. ‘Doc McStuffins’ combines every kid’s dream of their toys coming to life with valuable lessons about health and wellness. We are confident that Doc’s relatable warmth and charm will ease young viewers’ natural trepidations about familiar situations, including visiting the doctor, getting shots and taking medicine.”

Doc runs her backyard community clinic with the help of Squeakers, an alarmist squeaky toy fish; Hallie, a jolly hippo receptionist; Stuffy, an overly proud stuffed dragon; and Lambie, Doc’s fashion forward best friend lamb. The kids in Doc’s neighborhood aren’t quite sure how she does it, but they believe in her ability to heal their beloved toys. The series models a strong sense of community and the importance of lending a helping hand, or paw, when people and stuffed animals need it most.

The Hollywood Health & Society division of the USC Annenberg Norman Lear Center will serve as the health and medical consultant for the series, advising on core health issues that are relevant to young kids and families.

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