Apr 10

Video: Dr Pepper Launches ‘The Avengers’ Campaign with Collectible Cans, Online Game

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Dr Pepper 'The Avengers' Collectible CansIn honor of Marvel’s The Avengers, Dr Pepper has announced it has released a limited edition series of collectible cans, each featuring one of the Avengers as well as Loki. When assembled, the cans form a larger image of the iconic superhero team.

‘Dr Pepper and Marvel’s The Avengers fans both crave epic adventure,’ said Dave Fleming, director of marketing for Dr Pepper. ‘Dr Pepper is teaming up with Marvel to provide a one-of-a-kind Marvel’s The Avengers experience — something fans can’t get anywhere else.’

A new Dr Pepper commercial dramatizes the potential for anyone to be a hero. The light-hearted spot features a group of one-of-a-kind people assembling to impress comic book legend Stan Lee who makes a camo in the spot.

For those who can’t wait to take down Loki and his evil army, Dr Pepper has also released ‘Skrulls Takedown,’ a free online game on DrPepper.com inspired by the numerous classic battles featured in Marvel comic books over the last forty years between the alien shapeshifters and the Avengers. For those looking to become one of Earth’s Mightiest Heroes, this addictive game allows fans to emulate their favorite Avengers member, just as they appear in the New Avengers comic book and fight for justice as Thor, Iron Man, Captain America or The Hulk. Fans can share their high scores and challenge friends to join in on the action via Twitter and Facebook.