DSW Cinderella-Inspired Limited Edition Collection to Launch in October
They may not actually be glass, but an exciting new line of evening and wedding fashion footwear — inspired by the 1950 Disney animated classic film, Cinderella — will soon be available from leading branded footwear and accessories retailer DSW. ‘The Glass Slipper Collection’ hits DSW stores and dsw.com on October 1, 2012 in celebration of the release of Cinderella Diamond Edition, available on Blu-ray™ for the first time at the stroke of midnight on October 2.
The collaboration between DSW and Disney began with the idea of creating a line of shoes that successfully blends the classic elegance of Cinderella with today’s footwear trends. The result? A gorgeous collection of five timeless styles in must-have colors any fashion-savvy shoe lover would want in her closet.
‘The inspiration for the line came from the vision of Disney artist Mary Blair’s original art for the film,’ says Debbie Ferrée, Vice Chairman, EVP of Merchandising for DSW. ‘We took a close look at the film’s aesthetic details — the rich textures and fabric, the beautiful blue in Cinderella’s dress, even the French rococo-inspired scenery. Every whimsical touch featured in the footwear collection came right out of the film.’
‘The Glass Slipper Collection captures the beauty and sophistication of Cinderella, tapping into the childhood affinity women have for this beloved character while creating footwear that is relatable to their lives as adults,’ said Robert Oberschelp, Director, Disney Consumer Products.
Shoes in the limited-edition collection bear an embossed carriage logo and a signature blue jewel on the sole, making them not only a great fashion statement, but a stylish collector’s item as well. Ranging in price from $59.95 to $89.95, The Glass Slipper Collection is the perfect fit for generations of women who want to look fabulous and feel glamorous on their big night.