Event Hails Opening Weekend of “Race to Witch Mountain”
As Disney Launches Exciting “Opening Weekend Surprise” Program
BURBANK, Calif. (March 16) – Dwayne Johnson, star of Walt Disney Pictures’ “Race to Witch Mountain,” this weekends No. 1 film at the box office, surprised audiences at a San Diego movie theater when he made a personal appearance on the first day of the film’s release, Friday, March 13. In addition to greeting the moviegoers at the AMC Mission Valley theater, Johnson gave every member of the audience two free passes to Disneyland! Appearing with Johnson were the film’s director, Andy Fickman, and producer, Andrew Gunn.
The event was part of Disney’s newly launched Opening Weekend Surprise program. Under this new initiative, moviegoers seeing a Walt Disney Pictures film on its national opening weekend in 2009 may be treated to a truly magical Disney experience. This can include surprise in-theater appearances by talent from the film, live performances and more. Moviegoers won’t know in advance which cities, theaters or show times will be selected.
“I’m thrilled to have taken part in Disney’s Opening Weekend Surprise program,” Johnson said. “I loved meeting the audience and being able to give something back to them. The look of surprise and excitement on their faces was priceless.”
Gallagher said: “Movies from Walt Disney Pictures are always about magic, fun, thrills and excitement, and so are the once-in-a-lifetime experiences we’re going to be providing to our fans in theaters opening weekend. Go to a Disney movie opening weekend, and you never know what may happen. With the Walt Disney Pictures’ Opening Weekend Surprise program, we have a lot of incredibly fun, unique surprises up our sleeves, and I know our audiences are going to enjoy them.”
In the coming weeks, Opening Weekend Surprise on Disney.com (www.Disney.com) will create a moviegoing community where fans will get sneak peek looks at upcoming movies and participate in a variety of activities offering clues to the next big opening weekend surprise. The site will feature exclusive video, soundtrack music, polls, trivia, behind the scenes photos and information, as well as a message board for eager moviegoers to celebrate Disney movies and speculate about the next opening weekend surprise.
Starting today fans can text SURPRISE to DISNEY (347639) for mobile updates to be among the first to know about Disney’s Opening Weekend Surprise events and get access to the activities on-the-go.