ESPN 3D to Air Programming in 3D 24/7 Beginning February 14, 2011

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A year ago on this date ESPN announced the launch of an event-based only 3D network which would air nearly 100 events in its first year. Today the company announced at the 2011 International Consumer Electronics Show that ESPN 3D will now air content 24-hours a day. As of Feb. 14, 2011, the network will show replays of previously televised ESPN 3D events when the network is not showing a live event.

“As we continue to expand the number of 3D events on the channel, it made sense operationally to transition ESPN 3D to a 24-7 network,” said Sean Bratches, executive vice president, sales and marketing for Disney and ESPN Media Networks. “We’ve been very pleased with the rate at which our affiliates have adopted ESPN 3D in its first year and we continue to look for new ways to serve fans, advertisers and affiliates with the best 3D sports content available.”

On Fri., Jan 7, ESPN 3D will host a special edition of College Football Live on the Sony Stage at the International Consumer Electronics Show with Rece Davis, former coach Lou Holtz and analyst Mark May. The trio will preview the upcoming BCS National Championship Game in Glendale, Ariz. and discuss how ESPN 3D is changing sports viewing. The BCS National Championship game will be available on ESPN 3D.

Since launching the network on June 11 with the 2010 FIFA World Cup, the network has aired nearly 60 events. A full schedule for January follows.

DateTime (ET)Event
Wed, Jan 510:30 p.m.NBA: Los Angeles at Phoenix
Fri, Jan 710:30 p.m.NBA: New York at Phoenix
Mon, Jan 108:30 p.m.BCS National Championship Game
Fri, Jan 1410:30 p.m.NBA: Portland at Phoenix
Fri, Jan 2110:30 p.m.NBA: Los Angeles at Denver
Thurs, Jan 2712 p.m.Winter X Games: Men’s Ski SlopeStyle Elimination
Thurs, Jan 279 p.m.Winter X Games: Men’s SB SuperPipe Elimination/Women’s SuperPipe Skiing Final
Fri, Jan 281 p.m.Winter X Games: Men’s Snowboard SlopeStyle Elimination
Fri, Jan 287 p.m.Winter X Games: Men’s Ski SuperPipe Final/SB Method Final
Sat, Jan 294:30 p.m.Winter X Games: Men’s Ski SlopeStyle Final
Sat, Jan 299 p.m.Winter X Games: Men’s Ski Big Air Final/Women’s SB SuperPipe Final
Sun, Jan 3012:30 p.m.Winter X Games: Women’s Snowboard SlopeStyle Final
Sun, Jan 303:30 p.m.Winter X Games: Men’s Snowboard SlopeStyle Final
Sun, Jan 308:30 p.m.Winter X Games: Men’s Snowboard SuperPipe Final

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