HOLLYWOOD, Calif. and BRISTOL, Conn., Oct. 13 — NASCAR fans will have the chance to choose their side in the battle to control the planet when Paramount Home Entertainment and ESPN launch a unique promotional campaign in support of the October 20 debut of TRANSFORMERS: Revenge of the Fallen on DVD and Blu-ray. Paramount Home Entertainment will sponsor not one, but two of the vehicles taking part in the October 17 “NASCAR Banking 500 only from Bank of America Race” at the Lowe’s Motor Speedway in Charlotte, North Carolina, a first for any film property.
The cars will be driven by rising star and 2008 Daytona 500 winner Ryan Newman and 4-time Sprint Cup Series Jeff Gordon. Newman’s car, uniform and pit crew all will be branded with images of OPTIMUS PRIME, the heroic leader of the peace-loving AUTOBOTS. Gordon’s car, uniform and crew will sport graphics of MEGATRON, the malevolent leader of the DECEPTICONS. Michael Bay, the director of the TRANSFORMERS megahits, will be the official pace car driver for the 50th running of the NASCAR Banking 500 only from Bank of America at Lowe’s Motor Speedway on Saturday night, Oct. 17. The race will air on ABC at 7 p.m. ET.
Fans can choose their side in the classic “good vs. evil” showdown by going to a special TRANSFORMERS-branded area of ESPN.com and voting for the car they think will finish first – either OPTIMUS PRIME (Ryan Newman) or MEGATRON (Jeff Gordon). The site also will feature a sweepstakes giving visitors a chance to win a VIP trip for two to THE Championship at Homestead-Miami Speedway on November 22 where they will meet Ryan Newman and Jeff Gordon, as well as copies of the TRANSFORMERS: Revenge of the Fallen DVD signed by Megan Fox.
In addition to the visibility online, the program will be supported across ESPN platforms, including on-air, on ESPN mobile and in ESPN The Magazine. A 30-second co-branded spot has been created and elements from the promotion will be integrated into several NASCAR Countdown pre-race shows leading up to the big race in Charlotte on October 17.