ESPN will celebrate the 25th anniversary of the observance of Martin Luther King Jr. Day with a multiplatform weeklong initiative, “Content of Character”, starting Tuesday, Jan. 11, and ending on the national holiday, Monday, Jan. 17. Highlights include a two-hour “town hall” discussion about the current image of the black athlete with director Spike Lee and other prominent panelists, special segments on SportsCenter and Outside the Lines, SportsNation on location at Morehouse College (Atlanta, Ga.) and Southern University (Baton Rouge, La.) and vignettes featuring prominent sports figures speaking about the impact of Dr. King’s legacy.
“At ESPN we go beyond showing games and highlights and reporting the news – we delve into the larger issues of sports in society,” said John Skipper, ESPN executive vice president, content. “Dr. King fought for equality for all, but spoke passionately of the plight of African Americans, and it’s appropriate we celebrate his life by examining how his legacy lives on – or struggles to – in the realm of athletics.”
“Content of Character” highlights:
National Town Hall Meeting – Friday, Jan. 14, from 6-8 p.m. ET on ESPN
Hosted by Good Morning America’s Robin Roberts and Outside the Lines’ Bob Ley, this two-hour special discussion will focus on the topic of the current image of the black athlete. Movie producer and noted sports fan Spike Lee will serve as executive producer and as one of the panelists, live from the New Ebenezer Baptist Church in Atlanta, Dr. King’s spiritual home. The panel will consist of athletes, coaches and entertainers including ESPN commentator Michael Wilbon, Kentucky men’s basketball coach John Calipari and former University of Miami football coach Randy Shannon. John Legend’s newly recorded cover of Harold Melvin’s “Wake Up Everybody,” with vocals by Melanie Fiona and Common, will be used as the theme music.
ESPN.com’s comprehensive coverage of the National Town Hall Meeting will be highlighted by reports in the Cover It Live chat room – blogging and answering fans questions, some as part of the televised event.
Outside the Lines to Focus on Black Leaders in Sports – January 11-14
ESPN’s daily sports issue program, Outside the Lines hosted by Ley, will devote four days starting Tuesday, Jan. 11, to profiling and discussing African Americans in sports – coaches, owners, executives and athletes. The half-hour show is aired weekdays at 3 p.m.
SportsNation on the Road
SportsNation, aired weekdays at 4 p.m. on ESPN2, will travel to Dr. King’s alma mater, Atlanta’s Morehouse College on Wednesday, Jan. 12, and from Southern University in Baton Rouge, La, on Thursday, Jan. 13. Co-host Michelle Beadle will be joined on the programs by ESPN NFL analyst Marcellus Wiley.
SportsCenter – January 11-17
SportsCenter will run special features and vignettes January 11-17. The segments will involve a preview of the Town Hall meeting and trends for black coaches, executives, team owners and other influencers in sports today, including interviews with Phoenix Suns GM Lance Blanks and Tampa Bay Bucs head coach Raheem Morris.
Vignettes will appear throughout ESPN studio and event programming and on ESPN.com with testimonials from prominent sports figures and ESPN commentators about Dr. King’s legacy.
- Additional features, special graphics and music are being created in support of the initiative;
- Each day ESPN Radio’s Mike and Mike in the Morning (simulcast on ESPN2) and The Herd with Colin Cowherd (simulcast on ESPNU) will have special MLK-themed segments. ESPN Radio will also run the vignettes and have special content running through the week.
- ESPN the Magazine will have dedicated content as part of the annual NEXT issue to be released Friday, Jan 14, as it highlights the “next” black influencers in sports.
- ESPN will hold a Sports Career Panel for students at Morehouse College Friday, Jan. 14.