First Book and Disney Publishing Worldwide are once again teaming up to fight illiteracy by delivering new books to children of low-income families and the educational systems that serve students of low-income families. Via a Groupon Grassroots campaign, First Book will be accepting donations of $10 per Groupon which will go directly towards providing four new books to children in need. Disney Publishing Worldwide has committed to matching each donation up to a total of one million books.
At the Disney D23 Expo in 2011, Disney Publishing announced it was donating $500K and eight million books to the cause which was founded in 1992 and is now celebrating distributing over 100 million new books in North America.
For more information or to donate to First Book with a matching donation by Disney, visit the Groupon Grassroots campaign for First Book. Donations will be accepted over the next two weeks.