Ellen Archer, President and Publisher of Hyperion, and Cindi Leive, Editor-in-Chief of Glamour magazine, today announced a publishing partnership. This collaboration begins with three books to be published in 2011 and 2012. This deal marks a strategic partnership that draws on each company’s promotional and marketing strengths to reach and cater to women readers. Both Hyperion and Glamour will support the books with multi-tiered publicity and marketing campaigns. Glamour, which has a readership of 12.2 million, was just selected Magazine of the Year at the National Magazine Awards, given by the American Society of Magazine Editors. The website Glamour.com has an online monthly readership of three million unique visitors and is the #1 women’s magazine website in the country. Hyperion is known for its innovative digital outreach, exemplary publicity campaigns, and strategic ability to build upon platforms and leverage partnerships.
“I’ve long admired Glamour and the vitality Cindi Leive brings to the magazine and vibrant website,” said Archer. “And I’m delighted that Hyperion will work with her and the dynamic Glamour team to create wonderful book projects, building on two of Glamour‘s most successful and long established columns.”
“I’m excited to be launching Glamour‘s first multi-book partnership, and even more excited to be doing it with Ellen Archer and her smart, fast-moving Hyperion team,” says Leive. “We see real potential in our partnership — and with the range of these three books, which cover food, love, relationships, self-esteem, and so many of the other building blocks of young women’s lives.”
The first book, Engagement Chicken and 99 Other Recipes to Get Everything You Want Out of Life by Cindi Leive, Editor-in-Chief of Glamour, and the Glamour team will be published in hardcover on Valentine’s Day, 2011. Engagement Chicken earned its title after a young Glamour editor was proposed to by her boyfriend the week after she used the magazine’s recipe for a simple roast chicken and wrote about it in Glamour. Since then the magazine’s editors have heard from many readers who have become engaged soon after trying the recipe. Hyperion Editor-in-Chief Elisabeth Dyssegaard acquired World English rights via auction, negotiating with David Kuhn at Kuhn Projects.
The second book, Jake’s Laws, will be published in May 2011. For more than 50 years, Glamour‘s Jake columnist has served as dating consigliere for millions of American women, explaining why single men act the way they do and how to use that knowledge to female advantage.
The third title, a gift book called 30 Things Every Woman Should Have and Should Know by the Time She’s 30, is scheduled for publication in Spring 2012. Originally penned by a Glamour columnist and published in the magazine 13 years ago, it found a second life when women began to forward it to one another all over the web. It became a viral sensation, mis-attributed to everyone from Maya Angelou to Hillary Clinton — but there’s only one original, and it stands the test of time.
Hyperion and Glamour plan to promote the books with targeted campaigns, utilizing both traditional and new media and marketing methods including national media, regional tours, strategic partnerships, advertising, contests, videos, social networking, and other digital initiatives.