Hard Rock Hotel at Universal Orlando Honors ‘Pinktober’ Campaign with the Bangles, Pink Sheets and More

Hard Rock Hotel at Universal Orlando rocks out for a cure this fall, when the worldwide ‘PINKTOBER’ campaign is celebrated at Velvet Sessions, the hotel’s monthly rock ‘n’ roll cocktail party and lobby concert.  The Bangles, one of the most popular all-female bands in American history, will perform in the lobby on Thursday, September 24 to kick off the month-long initiative that raises awareness and money for breast cancer research.

“This event brings together great music for a great cause and now more than ever, people are looking for ways they can help make a difference,” says Hard Rock Hotel General Manager Carlton Hudson.  “We will even light the hotel’s guitar fountain and the front drive in pink on the night of the Bangles event, as a visual reminder of Hard Rock’s commitment to love all and serve all in the fight against breast cancer.”

The Bangles will perform top hits “Walk Like an Egyptian,” “Manic Monday,” “Hazy Shade of Winter,” “Eternal Flame” and more.  The Velvet Sessions event is only the beginning.  From late September through October, select rooms at Hard Rock Hotel at Universal Orlando will be outfitted with pink sheets, pink pillow cases and pink duvet covers.  Each night the room is rented during the campaign, the hotel will donate 25% of room revenues to the Breast Cancer Research Foundation.

How to Support ‘PINKTOBER’ in Orlando

If you would like to help support Hard Rock’s ‘PINKTOBER’ campaign in Orlando, here’s how:

* Buy tickets to Velvet Sessions featuring the Bangles on September 24 (Tickets available at http://loewshotels.tix.com)  and wear pink!  Anyone wearing pink to the event is entered to win a weekend stay in a suite at Hard Rock Hotel at Universal Orlando, plus Universal Orlando theme park tickets and dinner in The Kitchen restaurant.

* Book a stay at Hard Rock Hotel at Universal Orlando any time from Oct. 1 – 31 and request a ‘pink sheets’ room at check-in.  (www.hardrockhotelorlando.com)

* Visit Hard Rock Hotel at Universal Orlando or Hard Rock Café at Universal’s CityWalk during PINKTOBER and purchase limited-edition apparel or accessories including the tenth in the series of Hard Rock PINKTOBER pins, a special edition PINKTOBER         t-shirt, featuring the brand’s “Love all, Serve all” mantra, a PINKTOBER keychain, nightshirt or black leather women’s vest.  Proceeds from the sale of special limited-edition 2009 Hard Rock PINKTOBER merchandise will benefit The Breast Cancer Research Foundation and other local breast cancer related charities, with 75% of the retail price of each pin and 15% of the retail price of each t-shirt, keychain, nightshirt and vest going directly to the cause.

    About the Breast Cancer Research Foundation
    The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) 3 organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime.  A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs.  In October 2008, $34.5 was awarded to 166 scientists across the United States and in Australia, Canada, Latin America, the Middle East and throughout Europe.  And for the eighth consecutive year, BCRF received Charity Navigator’s highest rating – four stars – thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+.  BCRF is the only breast cancer organization in the U.S. to receive these accolades.  For more information, visit www.bcrfcure.org or call 1.866.FIND A CURE.

    About Hard Rock International
    With a total of 153 venues in 52 countries, including 127 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau.  Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Hungary, Dubai and Abu Dhabi, scheduled to open in 2012.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

    Media Contact:
    Jennifer Hodges
    407.503.9090
    [email protected]

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