LOS ANGELES, Oct. 1 — The famed Hollywood El Capitan Theatre in Hollywood has been upgraded to 3D cinema leader RealD’s XL Cinema System in time for the highly-anticipated debut of Disney PIXAR’s Toy Story and Toy Story 2 Disney Digital 3D(TM) double feature beginning October 2nd. Powered by RealD for 3D presentations since the release of Disney’s Chicken Little in 2005, the landmark El Capitan Theatre is the highest attended RealD 3D theatre in the world.
“The El Capitan is a state of the art movie palace which has been equipped with RealD 3D technology for many years,” said Michael V. Lewis, chairman and CEO of RealD. “Upgrading to the industry’s brightest 3D delivered by the XL Cinema System in time for ‘Toy Story’ and ‘Toy Story 2’ will help a new generation of fans discover and fall in love with this classic franchise and beloved characters in spectacular RealD 3D.”
“This fantastic double feature will let moviegoers see two of their all-time favorite films from Pixar Animation Studios in a way they have never seen them before,” said Mark Zoradi, president of Walt Disney Studios Motion Pictures Group. “Countless hours are dedicated to creating Disney Digital 3D films and we’re excited audiences at the El Capitan Theatre will experience every eye popping 3D effect and feel like they’ve stepped inside the movie through RealD 3D.”
RealD’s award-winning XL Cinema System delivers the industry’s brightest 3D images to screens and is the only digital 3D technology able to reach screens up to 80 feet wide using a single digital DLP® projector. Designed to bring RealD’s crisp, clear, world-class 3D experience to large screen auditoriums, the RealD XL Cinema System uses the same lamp and lamp power as a 2D presentation, saving power and giving exhibitors added flexibility with the opportunity to expand their 3D cinema offering to large auditoriums.
Originally released by Walt Disney Pictures in 1995, Toy Story went on to receive Oscar® nominations for Original Screenplay, Original Score, and Original Song earning Lasseter a Special Achievement Award “for his inspired leadership of the Pixar ‘Toy Story’ Team, resulting in the first feature-length computer-animated film.” Toy Story 2 was released in 1999, and reunited voice talents Tom Hanks and Tim Allen, in their roles as Woody and Buzz. The film became one of the most popular animated features of all time, and received an Academy Award® nomination for Original Song. Toy Story 3 in Disney Digital 3D is scheduled for release in June 2010.
RealD’s new generation 3D technology is deployed across the world’s largest 3D cinema platform with 9,000 screens under contract and nearly 4,000 screens installed in 48 countries with over 300 exhibition partners. RealD 3D is the market leading 3D cinema platform in territories including North America, Latin America, Australia and Europe. A bright spot for the entertainment industry, RealD 3D is driving box office to the tune of three to four times per screen revenue of the same film on 2D screens.