In celebration of the upcoming release on May 20th of Walt Disney Pictures and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides, the next installment in the hugely popular film franchise, directed by Rob Marshall, Walt Disney Studios announced today special “Pirates Day” fan events, fun-filled celebrations of all things “Pirates,” which will include advance 3D fan screenings of the film. The events will take place on Saturday, May 14, 2011, in and around the Hot Topic stores in Hollywood, Calif., and Paramus, N.J.
The “Pirates Day” events are part of a month-long takeover of Hot Topic’s 650 stores nationwide to provide an immersive “Pirates of the Caribbean” retail environment, making Hot Topic an exciting retail destination for “Pirates of the Caribbean: On Stranger Tides” merchandise. Disney Consumer Products will have an impressive retail presence in Hot Topic stores across the country with Pirates of the Caribbean shirts, jewelry and accessories.
The Hollywood event, held in and around Hot Topic’s flagship store at the Hollywood & Highland complex, showcases a newly launched “Pirates”-themed experience, including the hull of a pirate ship seemingly crashing into the main courtyard. Starting at 4 p.m., fans of all ages will enjoy an exciting afternoon, featuring live pirates performers, toy demo stations, trivia giveaways, special photo opportunities and a chance to see real props and costumes used in the film. Fans are encouraged to come early and dressed in their best “Pirates” costumes for a chance to win incredible prizes in the Ultimate Fan Contest and have an opportunity to secure VIP seating at the Pirates of the Caribbean: On Stranger Tides advance fan screening, presented in RealD 3D at the El Capitan Theatre.
The East Coast fan event will be held at Garden State Plaza in Paramus, N.J. The fun and games start at 1 p.m. and as with the West Coast event, fans will enjoy interactive entertainment, giveaways and photo opportunities, plus the chance to see a giant ship-in-a-bottle statement installation adjacent to the Hot Topic store. Similarly, those who come early and dressed as pirates have a chance to win amazing treasure and a VIP seat for the screening, presented in IMAX® 3D.
The “Pirates Day” celebrations include prizes and interactive fun provided by several promotional partners, including toymaker JAKKS Pacific, the licensed provider of Pirates of the Caribbean: On Stranger Tides action-figure toys and playsets featuring a special black light reveal; Pirate’s Booty, makers of all-natural snacks including a limited edition “Pirates of the Caribbean: On Stranger Tides” 7oz package; Walt Disney Records, releasing the original motion picture soundtrack on May 17th, and OPI; whose limited-edition nail lacquers showcase the colors and atmosphere of mythical mermaids, gleaming treasure, and high-seas adventure featured in the film.
Full event details can be found at HotTopic.com/pirates.