In a recent New York Times article on Disney Interactive, Robert Iger teased an upcoming ‘ambitious’ project known internally as ‘Toy Box,’ but our readers probably know it better by its commercial title, Disney Infinity. Although we’ve known about Disney Infinity for quite some time, there really hasn’t been much information available for us to share, so we could only do as much as to mention it briefly last month when responding to rumors about ‘Kingdom Hearts 1.5.’ (Note that in our article, we incorrectly identified the project name as sandbox when it should read ‘Toy Box’).
Although we already knew ‘Disney Infinity’ was a large, ambitious project which we believe to use NFC/RFID collectible physical items that will interact with the console apps, Iger explains it is much larger than that. According execs at Disney Interactive, Disney Infinity will be a console game (as we already shared) that will feature Disney/Pixar and classic Disney characters to interact in environments which extend to several mobile and online applications, probably lending the ‘infinite possibilities’ to the game’s title.
As a sidebar, we have seen a dramatic increase in incoming searches from Disney employees looking for any information online regarding Disney Infinity since the New York Times article, which does not yet mention the project by its proper name.




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[...] Stitch Kingdom (blog) [...]
[...] Via Stitch Kingdom [...]
[...] has noticed the achievements of Skylanders and wants to get itself involved in this unique genre. Stitch Kingdom, a Disney fansite, claims to have seen a video produced for retailers that shows off the new [...]
[...] ???????? var addthis_config = {"data_track_clickback":false,"data_track_addressbar":false,"data_track_textcopy":false,"ui_atversion":"300"}; var addthis_product = 'wpp-3.0'; Posted by zoi at 18:15 [...]
[...] 360 et, bien sûr, Wii U. Reste plus qu’à patienter avant la possible annonce officielle. [via] var addthis_config = [...]
[...] Stitch Kingdom & CVG (function() {var s = document.createElement('SCRIPT'), s1 = [...]
[...] are no solid details concerning the project except for a report on fansite Stitch Kingdom that says Infinity will entail the use of toys outfitted with NFC/RFID chips. These toys will then [...]
[...] sieht es so aus, als wolle Disney Interactive die Zauberformel kopieren. Die Disney-Fansite Stitch Kingdom will erfahren haben, dass Disney Infinity ein Spiel á la Skylanders sei. Die zahlreichen [...]
[...] details were hard to come by until Stitch Kingdom gained access to some important details, such as how gameplay would supposedly involve NFC/RFID [...]
Okay .the QSDP is new to me, but with it being free, that’ll be the deal when we go next month. With something like Pizzafari, on the burochrue it shows it as being a qualifying restaurant and lists lunch and dinner. I really like it for breakfast, so are only lunch and dinner included in the DP, or can we go in for breakfast and use a CS credit?