Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces that for a limited time, every guest who purchases a ticket to Marvel’s Iron Man 3 in RealD 3D will receive a free Iron Man comic book. Beginning Friday, May 24 until Monday, May 27, more than 400 participating Regal Cinemas, United Artists and Edwards Theatres will distribute the special edition comic books, while supplies last.
‘Iron Man 3 is the reigning box office champ so far for 2013 and this free comic book gives our guests another reason to see it again in RealD 3D over the Memorial Day weekend,’ says Ted Cooper, senior vice president of film for Regal Entertainment Group. ‘For fans and collectors, this special edition comic book will be a hot item, and best of all its free when you purchase a ticket.’
Regal’s exclusive comic book is titled Iron Man 3 Prelude. The storyline focuses on the character Colonel James Rhodes/War Machine while also providing many additional connections to Iron Man 3. This free offer for Memorial Day weekend moviegoers is made possible by Marvel Entertainment, Regal Entertainment Group, Fandango and RealD.
‘This comic book provides a wonderful storyline to accompany the already successful movie,’ says Ken Foreman, vice president of film marketing for Regal Entertainment Group. ‘It really gives the characters life and will help build continued excitement for our guests wanting to see this action-filled movie again or for the first time.’
The free comic is only available when purchasing tickets at the box office. For a list of participating locations visit http://www.regmovies.com/Promotions/Iron-Man-Comic-Book.