REPORT: Jennifer Morrison and ‘Once Upon A Time’ Bring the Magic to Bloomingdale’s

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In honor of the second season’s premiere of  ‘Once Upon A Time,’ which returns on Sunday, September 30, 2012, ABC and Bloomingdale’s teamed up to bring the experience to stores nationwide and to the famed window displays at its 59th Street flagship store in New York City To commemorate the windows’ unveiling, Jennifer Morrison — best known to her legions of fans as Emma Swan, Storybrooke’s reluctant heroine — was on hand to meet and greet with fans.

While fans eagerly awaited the opportunity to meet Morrison, they were treated to ‘Once Upon A Time’-inspired (read:primarily apple-based) hors d’oeuvre and drinks, along with other treats such as the cookie pictured below.

The windows themselves are filled mannequins posed as some of the show’s more popular characters from the first season, in vignettes inspired by iconic imagery from the series. Though the mannequins themselves look disturbingly nothing like the characters they represent, they are each dressed in clothes ‘from and evocative of’ the show. Labels on the windows identify each of the mannequins and which of the popular fashion designers featured at Bloomingdale’s dressed them.

Below is our gallery of images from the event featuring Jennifer Morrison as well as the windows and other photos of the ‘Once Upon A Time’ experience at the New York store. Click on any of the thumbnails to see a larger version of the photo:

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All images and video © Stitch Kingdom. All Rights Reserved. Any unauthorized use of photos must prominently link back to this post.

With the curse broken, the residents of Storybrooke remember their lives in the Enchanted Forest and fantasy and reality begin to merge. However, they are not transported home. Mr. Gold has introduced magic back into Storybrooke to gain the upper hand against Regina. In the Enchanted Forest, Prince Phillip awakens Aurora (Sarah Bolger) and discovers that his companion Mulan (Jamie Chung) must face a deadly foe.

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