LOS ANGELES, March 1 (Reuters) – Teen idols the Jonas Brothers got beaten up by a pistol-packing granny at the weekend box office in North America, failing to live up to the hype generated by their concert movie.
“Jonas Brothers: The 3D Concert Experience” came in at No. 2 with estimated three-day sales of $12.7 million, distributor Walt Disney Co (DIS.N) said on Sunday.
The studio had hoped for $15 million, which itself paled against wild industry forecasts that reached as high as $25 million.
The film’s core audience of screaming young girls was evidently outnumbered by the older black women who ensured that “Madea Goes to Jail” logged a second term at No. 1.
The comedy about a tough-talking old lady earned $16.5 million, taking its 10-day total to $64.9 million. The Lionsgate release has already become the biggest of the six movies prolific filmmaker Tyler Perry has released since February 2005. Perry, 39, dons drag to play Madea, a character featured in many of his critic-proof films and plays.
Meanwhile, “Slumdog Millionaire” jumped two places to a new high of No. 3, on the heels of its eight Oscar wins last Sunday. The Mumbai-set romantic drama earned $12.2 million, the biggest haul for a best-picture winner in at least 10 years, said distributor Fox Searchlight.
The three-day haul represented a 45 percent increase over last weekend’s sales, thanks in part to a boost in the theater count by almost a third. British director Danny Boyle’s film has earned $115.1 million after 16 weekends.
Other key Oscar winners also enjoyed bumps, albeit from low levels. “The Reader,” which yielded the best actress statuette for Kate Winslet, earned $2.9 million, up 10 percent. The total for the Weinstein Co. release stands at $27 million.
“Milk,” for which Sean Penn won best actor, grossed $1.5 million, a 35 percent boost. The Focus Features release has earned $30.1 million to date.
Lionsgate is a unit of Lions Gate Entertainment Corp (LGF.N). Fox Searchlight is a unit of News Corp (NWSA.O). Focus Features is a unit of General Electric Co’s (GE.N) NBC Universal. Weinstein Co is privately held. (Editing by Jackie Frank)