Glenview, IL (PRWEB) March 9, 2009 — KRAFT Singles is launching its year-long “Smiles Under a Single” campaign by offering a free downloadable bundle including a song, music video and poster from Walt Disney Pictures’ “Jonas Brothers: The 3D Concert Experience.” The brand kicked off the campaign on February 24 by handing out grilled cheese sandwiches made with KRAFT Singles at the World Premiere of “Jonas Brothers: The 3D Concert Experience” at the El Capitan Theatre in Hollywood, California.
KRAFT Singles is launching the “Smiles Under a Single” campaign in celebration of the little things in life that make people smile such as the simple (and affordable) joy of a toasty grilled cheese sandwich. As part of this campaign, KRAFT Singles plans to deliver smiles throughout the year in the form of food and entertainment for under a single dollar – the first being a free download of a song, music video and poster from the Jonas Brothers movie. Through April 30, 2009, fans and families can receive the free download by visiting www.disney.com/kraftsingles and entering a KRAFT Singles UPC code.
“KRAFT Singles grilled cheese sandwiches and music from the Jonas Brothers are two things that make people of all ages smile,” said Clayton Wai-Poi, brand manager for KRAFT Singles. “So we couldn’t imagine a more fitting way to start our campaign.”
Supporting advertising elements include a new TV advertisement and multiple Radio Disney radio spots, featuring a tie-in tag promoting the Jonas Brothers’ movie and downloadable bundle. The new TV spot reminds consumers to warm up with a toasty grilled cheese sandwich and a steamy bowl of soup, which can be made for less than a single dollar.
To watch the TV spot, and for delicious KRAFT Singles* grilled cheese sandwich recipe ideas, visit www.kraftsingles.com.