LeapFrog and Disney Introduce New Zippity™ System For Preschoolers

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news-21840-716857a5aacefc7399364beb21613ad4613x700 LeapFrog Enterprises, Inc. (NYSE: LF) and Disney Consumer Products (NYSE: DIS) are proud to announce their first co-developed product, the start of a planned line that expands the duo’s existing relationship. Set to launch in summer 2009, the ZIPPITY high–energy learning system is the first interactive TV-based gaming system for preschoolers that combines full body movement, music, education and fun. By joining forces to introduce the ZIPPITY system, LeapFrog extends its innovation and leadership beyond handheld educational gaming and reading to movement-based learning and Disney grows its presence in the preschool segment, complementing its award-winning Playhouse Disney programming with meaningful toy lines.

Combining LeapFrog’s learning products expertise with Disney’s storytelling heritage and curriculum-oriented programming especially developed for preschoolers, the ZIPPITY system lets kids bring the magic of Playhouse Disney and Disney characters to life in their own home. Kids can dance, jump and move with characters from Disney Channel’s Mickey Mouse Clubhouse and Handy Manny, as well as Disney Little Einsteins, Winnie the Pooh, Disney Princess and Disney·Pixar’s Cars. As they groove and play, kids can gain a greater understanding of core preschool skills such as math, language, music and culture.

Full Body Movement Drives Learning

The first interactive TV-based learning system to engage full-body movement, ZIPPITY leads kids through eight lively learning games that use an interactive mat for lower-body movement—such as running, dancing, jumping and marching—and a tummy-high giant joystick, or “bopper,” for upper body action—such as left, right, forward and back. The easy-to-use system comes with all eight learning activities pre-loaded plus a foldable mat and bopper, which interacts wirelessly with the ZIPPITY console.

“Combining full-body movement with educational challenges can deepen children’s learning,” said Dr. Jim Gray, director of learning for LeapFrog. “The ZIPPITY system is designed to provide a powerful blend of learning and play by incorporating Disney characters and stories children love and parents trust and engaging children on multiple levels as they jump to explore letters or ‘bop’ to reinforce memory skills. Studies have found that young children have a better understanding of words and concept—such as over and under—when they’re able to physically experience them. ”

“Leveraging LeapFrog’s leadership in kids learning products, the new ZIPPITY system provides a wholesome experience for children that brings Disney characters and stories to life right in their own living room while also engaging them with developmental activities that are made to be pure fun,” said Catherine Bachmaier, director of toys for Disney Consumer Products. ”

Learning in Step with Their Favorite Characters and Shows

The system’s eight onboard preschool learning games feature Playhouse Disney characters in television-quality animated sequences. Each game features two levels of play—to keep kids appropriately challenged and engaged—and promotes preschool skills through fun play with favorite characters: Mickey Says focuses on math skills; Super Sleuths on the Case focuses on problem-solving with Tigger and Pooh; Tool Box Beat, focuses on music and phonics with Handy Manny; and Rocket’s Musical Mission focuses on music, art and culture with the Little Einsteins.

The fun can be expanded with three additional ZIPPITY games also featuring popular Disney characters, Disney Princess and Disney-Pixar Cars – which are among the top three licensed characters in the preschool learning category*, as well as a game based on the upcoming Walt Disney Pictures animated theatrical film, The Princess and the Frog releasing this holiday.

As with all LeapFrog products, the ZIPPITY system is on the LeapFrog Learning Path, a free online resource that provides parents with insight into their child’s passions by providing details on the LeapFrog products that have kept their kids most engaged, the skills their kids have learned and what learning milestones are on the horizon. With the ZIPPITY system, parents will be able to access the Learning Path both online as well as on the TV through the main onscreen menu.

Availability

The ZIPPITY system for children ages 3 to 5 will be available this summer at www.leapfrog.com and all major retailers. The ZIPPITY system has an MSRP of $79.99, and additional games an MSRP of $24.99.

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