LEGO, LEGO, A Pirate’s Life for New Line of Playsets Based on ‘Pirates of the Caribbean’ Film
LEGO announced today that come spring 2011, they will be launching an initial collection of rightbuilding sets based on Pirates of the Caribbean: On Stranger Tides. This marks the fourth Disney film/franchise that LEGO will be producing products for since Disney terminated the licensing agreements with competitor MEGA Brands in early 2009. Since LEGO signed on, they have produced playsets for Disney/Pixar’s Toy Story, Jerry Bruckheimer’s Prince of Persia as well as DUPLO playsets for Cars with LEGO brand playsets for Cars due out in 2011. Prior to the licensing change, MEGA Brands did produce playsets based on the Pirates of the Caribbean series through the third film.
Building on its rather substantial video game business, LEGO will also be producing a LEGO Pirates of the Caribbean video game for spring 2011 as well.