LeSportsac Debuts ‘it’s a small world’ Collection
LeSportsac and Disney Consumer Products announced today the launch of the Disney It’s a Small World by LeSportsac collection featuring handbags, totes and accessories that combine the bright aesthetic of LeSportsac with inspiration from the mid-century artwork of Disney artist Mary Blair who created the whimsical look of the beloved Disney theme park attraction “it’s a small world.”
Disney It’s a Small World by LeSportsac collection includes five seasonal deliveries, each inspired by a specific country. In addition to celebrating a country, each delivery will be anchored with a Signature Tote and a colorful print that pays tribute to the unique facades and architectural works of Disney’s “it’s a small world” Theme park attraction. The collection kicks off with a celebration of Tahiti that includes two graphic totes and a range of 12 styles in two vibrant prints.
“We are so inspired by Blair’s original art and the “it’s a small world” theme of global awareness,” said D’Arcy Jensen, Vice President, Global Creative Director, LeSportsac. “Each collectible design we are creating is a colorful narrative that is sure to delight fans of Disney, Mary Blair and LeSportsac alike.”
The “it’s a small world” attraction, which debuted at the New York World’s Fair in 1964, was created by Walt Disney both as a salute to UNICEF and his belief that everyone is united in their love of children and dreams of a better tomorrow. In keeping with the original philanthropic message of “it’s a small world,” Disney will make a donation to UNICEF in honor of “it’s a small world” and all product in the Disney It’s a Small World by LeSportsac collection will include a special hangtag sharing the history of the original attraction and the connection to UNICEF.
“Our collaboration with LeSportsac pays homage to the magical experience of “it’s a small world” while continuing the legacy of the message behind one of Disney’s most beloved theme park attractions,” said Robert Oberschelp, director, Disney Collections, DCP. “Walt Disney’s vision is as powerful and true today as it was when he first shared it with the world.”
The Disney It’s a Small World by LeSportsac Collection is available online at LeSportsac.com and at all LeSportsac flagship boutiques worldwide. LeSportsac is also available at better department stores and select specialty stores.
UPDATE #1: 5/14/12 – Please note the collection from LeSportsac is not currently available, but we are told it should be within the next month or so. Once we are able to confirm a date, we will update.
UPDATE #2: 5/22/12 – The collection is now available at http://lesportsac.com/smallworld with availability in stores soon.