Mattel today announced its relationship with Disney Consumer Products for the Cars franchise has been renewed up to and including Disney/Pixar’s Cars 3. The agreement gives Mattel continued worldwide rights to manufacture, market and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and playsets.
According to Mattel chairman and CEO, Christopher Sinclair, ‘Disney and Mattel have enjoyed an outstanding partnership for nearly 60 years, and we are thrilled to see the relationship continue in such a meaningful way.’
Since 2006, Mattel has shipped millions of Cars toys across a variety of categories, including more than 300 million Cars die-cast vehicles sold. Mattel’s lengthy creative collaboration with Disney/Pixar has also generated hundreds of unique Cars vehicle designs celebrating the individual characters from the franchise.