It’s all part of Disney’s new Opening Weekend Surprise program, in which moviegoers who show up to the theatre for a 2009 Walt Disney Pictures film during its national opening weekend could be treated to a truly magical Disney experience. This might include surprise in-theater appearances by talent from the film, live performances and more. Moviegoers won’t know in advance which cities, theaters or show times will be selected.
“I’m so excited to have the opportunity to surprise my fans this weekend. I’m really proud of ‘Hannah Montana The Movie,’ and wanted to do something special to reward the loyal Disney fans who show up opening weekend.”
Along with this announcement, Disney has launched Disney.com/surprise, a web site dedicated to giving fans an exclusive behind-the-scenes perspective of each Opening Weekend Surprise. Fans can visit the site now for a special message from Miley, and can return on Monday, April 13 for coverage of the surprises, plus a special treat.