‘Monsters University’ Viral Ad Promotes Campus Life, Website

'Monsters University' Teaser PosterPremiering during today’s Rose Bowl game, Walt Disney Studios and Pixar Animation Studios began its television campaign to promote the upcoming Monsters University prequel. The ad, which mocks traditional campus life-style advertisements, features students explaining why Monsters University is the right school for them. The ad finishes by promoting the viral website for the film, MonstersUniversity.com/edu, which launched last year.

The new ad even has its own page on the University’s website in which it is accompanied by an article about its production.

Mike Wazowski and James P. Sullivan are an inseparable pair, but that wasn’t always the case. From the moment these two mismatched monsters met they couldn’t stand each other. Monsters University unlocks the door to how Mike and Sulley overcame their differences and became the best of friends.

Screaming with laughter and fun, Monsters University stars the vocal talents of Billy Crystal, John Goodman, Steve Buscemi, Dave Foley, Julia Sweeney, Joel Murray and Peter Sohn and is directed by Dan Scanlon and produced by Kori Rae. Monsters University opens in theaters nationwide on June 21, 2013.

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