‘Disney Studio All Access’ Moniker Officially Dropped from Disney’s Upcoming Movie Cloud
Still attempting to keep the new name for its movie cloud a secret, Walt Disney Studios has officially stopped promoting the service which allows consumers to play back movies across all devices as being called ‘Disney Studio All Access’ (DSAA). The DSAA teaser site (dsaa.com) now points to http://disney.go.com/movies-rewards-more which features a new, abbreviated version of the teaser video featuring the song ‘Everything At Once’ by Lenka. The new video makes no reference to ‘Disney Studio All Access,’ nor the replacement name we’ve been reporting of ‘Disney Movies Anywhere.’ Instead the video promises simply ‘movies, extras, rewards and much, much more’ and advises the viewer to visit MoviesRewardsMore.com which is owned by Disney but is not yet operational despite the video being on a well known page.
Despite the video not mentioning ‘Disney Movies Anywhere,’ it does appear in the page’s title as well as in the search engine meta tag descriptors as evidenced by viewing the page’s source, effectively confirming our previous reports.