Muppets Make Magnificent Movie Magnet Marketing Maneuver

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Muppets MagnetsBeginning this week and running through January 3, 2010, select Muppet DVDs will come with a bonus magnet dress-up set featuring a primary cast member teamed up with a what-not.

The Muppet Movie contains the exclusive Kermit magnet set featuring his director’s outfit; The Great Muppet Caper includes Fozzie Bear with his pizza guy disguise; and A Muppet Christmas Carol has Gonzo with his Charles Dickens costume.

The packaged magnet sets will be available at most major retailers including Target, Best Buy and Toys R Us.

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