According to AdAge, Disney Online is poised to present a new web series titled The Possibility Shop which was produced with The Jim Henson Company and will be sponsored by Clorox. Although the online series was created to help showcase the Clorox family of cleaning products, the products won’t be mentioned by name during the show itself as the characters constantly clean up around the sets. Instead, Clorox-branded vignettes will accompany the episode demonstrating how Clorox could have helped the show’s cast out.

This represents the second time a promotion has created by Disney that’s specifically tailored to a sponsor’s needs, the first being the ‘Rock out Your Zone’ campaign with Walmart.

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