Aug 06

‘One More Disney Day’ Could Signal Return of Disney Parks Promotion in 2012

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It’s about that time. Not just time for Disney D23 Expo, but for Disney Parks to unveil what its 2012 campaign will be, which traditionally takes place mid-September. This year, however, the notice may come earlier as the spotlight is trained on both Disney Parks and Disney Corporate Responsibility, both of which may play a part in revealing that the new promotion for next year may just be may be a redo of 2010.

In 2010, Disney Parks teamed up with the HandsOn Network to allow guests to trade volunteering for a community project in for a one day admission to the Disney Parks theme park. The program proved to be so popular, it had to close just a few months after starting due to the overwhelming response reaching its capacity.

We have learned that Disney Parks is preparing to launch something titled ‘One More Disney Day’ and it may be tied to bringing the promotion back next year. A special announcement is scheduled at the Disney Corporate Citizenship Pavilion at the Disney D23 Expo on Friday, August 19 featuring an appearance by authors Ridley Pearson and Dave Barry and actor David Arquette. Specific details are unknown at this time, but it may relate to the ‘Disney Day’ volunteer program.