WATCH: ‘Oz the Great and Powerful’ Super Bowl XLVII Ad

'Oz the Great and Powerful' Triptych Middle PanelDuring the 2013 Super Bowl big game, Walt Disney Studios shared an extended sneak peek at its upcoming film, Oz the Great and Powerful.

Disney’s fantastical adventure Oz The Great and Powerful, directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great and powerful wizard but into a better man as well.

Oz The Great and Powerful is produced by Joe Roth, with a screenplay by Mitchell Kapner and David Lindsay-Abaire (credit not final). Grant Curtis, Palak Patel, Philip Steuer and Josh Donen are serving as executive producers. “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.

Sneak peeks at Iron Man and The Lone Ranger also aired during the big game.

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