Disney Consumer Products (DCP) today celebrates Pamela Lifford, executive vice president, Global Fashion & Home at DCP who was named one of the fashion leaders honored at Fashion Delivers™ 6th Annual Gala yesterday Tuesday, November 8, 2011 at the American Museum of Natural History in New York City. Fashion Delivers recognized three outstanding honorees who personify the belief that the fashion industry has a heart including: Pamela Lifford; Tom P. Johnson, CEO of Aéropostale; and Andy Hilfiger, Creative Director, Andrew Charles.
Former Disney Consumer Products Chairman, Andy Mooney presented the award to Lifford during the award ceremony. Along with entertainment and fashion celebrities, Disney’s leading lady Minnie Mouse joined the gala wearing a Vivienne Tam dress designed just for her fun loving personality and fashionable style.
Lifford has led the transformation of Disney’s identity in the fashion marketplace. This transformation, which includes a focus on design, quality, and product innovation, has improved consumer and critical perceptions of Disney as a home furnishings and lifestyle brand. During her tenure DCP’s apparel team positioned Mickey Mouse and Minnie Mouse as global fashion icons and executed new business models, now known as direct-to-retail licensing, which provide retailers with customized solutions for offering compelling and differentiated products to their shoppers.
Since 2002, Disney has collaborated with leading designers from Dolce & Gabbana to Jean Charles de Castelbajac and Stella McCartney to make classic characters like Snow White, Mickey Mouse, Alice In Wonderland and others forever fashionable. Today, Disney ranks as the world’s 15th largest apparel brand and is consistently recognized among the top 100 fashion brands by Women’s Wear Daily. Prior to joining Disney, Lifford had over 20 years of apparel industry experience, including product development roles at Road Runner Sports and Nike.
“Since our founding six years ago, Fashion Delivers has helped millions of people both here and abroad to reclaim their lives with the simple gift of new apparel or home items,” said Allan Ellinger, Chairman, Fashion Delivers. “We couldn’t do the work we do without the support of our donors and our industry — many of whom we honor at the gala. This year, we are privileged to count Pam as one of our three honorees.”
As a strong supporter of The Village Family Services in North Hollywood, Lifford participates in their annual fund raising events, and also had the fashion and home team “adopt” the charity last year. They provided funds from sample sales, donated books and services, and organized and funded their annual Christmas party for 1500 families. Lifford has supported the Los Angeles Mission’s food services and mentoring programs, has helped community-based programs for children and the elderly through Disney VoluntEARSs and volunteers for Breast Cancer Foundation events in Los Angeles.
The mission of Fashion Delivers Charitable Foundation, Inc. is to unify the men’s and women’s apparel and home industries to donate new product in order to aid victims of disasters and individuals in need throughout the year. This year Fashion Delivers is focusing on giving back to those in need on our shores with a commitment to providing apparel, home goods and personal care items to members of the military and their families who are trying to adjust to civilian life. The organization has donated over $5 million worth of product since the beginning of the year. In total, Fashion Delivers has distributed over $55 million in product donations since 2005.