Disney Parks Moves Forward with ‘My Disney Experience,’ ‘MyMagic+’

Last year, we reported on several new domain names being registered by The Walt Disney Company which we speculated as being attributed to ventures in place by Disney Parks and Resorts. While these sites continue to remain dormant, Disney Parks recently applied for several trademarks which match up quite nicely with those registered domains as well as some new project names of note.

While all of the trademark applications describe the terms as nothing more than ‘Education and entertainment services,’ their names lend themselves to the looming XPass experience in which certain guests will be able to micromanage their Disney vacations months in advance and the fabled ‘NextGen’ project integrating RFID, customizable wristbands that will help customize and cater to individual guests.

The terms applied for include: MyMagic+, My Dream Maker, My Memory Maker, Personal Magic, My Story Maker and My Disney Experience.

With the XPass system being widely considered responsible for the Parks-wide mandate that late FASTPASSes will no longer be accepted beginning March 7, 2012, we may be finding out sooner than later what plans Disney Parks has for these project names.

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