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A 5’3″ LEGO model of Buzz Lightyear, constructed from 40,000 LEGO bricks in 250 hours by 3 Master Builders, was unveiled by Disney Consumer Products at the Licensing International Expo to showcase the excitement “building” around the classic Toy Story franchise. Disney will support the franchise with the re-release of the first two movies in 3D for a two week engagement this October, a third new movie in summer 2010 and a spectacular consumer products line.
Posing with the LEGO Buzz and Toy Story line of merchandising (L-R): Vince Klaseus, SVP Global Toys, Disney Consumer Products; Jill Wilfert, VP of Licensing and Entertainment for LEGO Group; Tim Kilpin, General Manager / SVP, Girls, Boys & Games, Mattel; Jessi Dunne, EVP Global Licensing, Disney Consumer Products; Doug Wadleigh, VP Action Play Marketing, Mattel; and John Barton, SVP Sales and Marketing, Thinkway Toys