Disney today officially welcomed Rapunzel as the 10th Disney Princess character at a high profile, star-studded celebration, which took place in front of a global audience at Kensington Palace in London. Little princesses from across the globe watched Rapunzel be welcomed into the Disney Princess royal court by Ariel, Aurora, Belle, Cinderella, Jasmine, Mulan, Pocahontas, Snow White and Tiana. British teenager and rising star Shannon Saunders sang Disney Princess’ new signature theme, The Glow.
The procession through Kensington Gardens was watched by an estimated over 10,000 Disney fans waving flags and lining the parade route to welcome Rapunzel and the other Disney Princess characters in their horse-drawn carriages. In a world first, Kensington Palace, was chosen by Disney as the perfect location for this magical welcoming ceremony of a Disney Princess, as it has been the home of many real life Princesses over the centuries.
“Rapunzel’s royal celebration at Kensington Palace was truly a meaningful and important event in the history of Disney Princess,” said Bob Iger, President and Chief Executive Officer, The Walt Disney Company. “Since the release of Tangled, Princess Rapunzel’s inquisitive and energetic personality has filled the hearts and homes of little girls around the world.”
Over 100 girls from over 25 countries dressed as little princesses joined the festivities and witnessed the crowning of Rapunzel by Fairy God Mother and Flynn Rider. The celebrations continued with a fun filled afternoon from lantern making to storytelling. Celebrities in attendance included from the United States, Nicole Richie with husband Joel Madden and their son and daughter; from the UK, Peter Andre, Helen McCrory, Damian Lewis; from Brazil, Ticiane Pinheiro Justus; from Italy, Laura Chiatti.
“Today’s celebration was vibrant, energetic and fun, just like our newest addition to the Disney Princess family herself,” said Anne Gates, Executive Vice President and Chief Financial Officer, Disney Consumer Products. “Girls everywhere have admired Princess Rapunzel for her curiosity and imagination and now they can continue to celebrate her strengths and story with her induction into the Disney Princess royal court.”
Each Disney Princess character has a unique story that empowers girls to imagine and live their very own fairy tales. Rapunzel is a modern heroine – she may have lived her entire life locked inside a hidden tower but Rapunzel is no damsel in distress. The girl with 70 feet of glowing, magical hair is an upbeat young lady who fills her days with art, books and imagination. She is full of curiosity about the outside world and can’t help but feel her true destiny lies outside of the lonely tower walls.
To kick off her celebration, Rapunzel arrived in London a week early to do some sightseeing and visited a famous London landmark every day. Fans can view Rapunzel’s royal journey picture gallery at Facebook.com/DisneyLiving and see the newest Disney Princess visiting Salt Tower at the Tower of London, Covent Garden, Trafalgar Square, Tower Bridge at Thames River and Big Ben.