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Princess Merida may be a force to reckon with when it comes to certain projectiles, but she won’t be proficient when it comes to baseballs or tomahawks if the Atlanta Braves have anything to say about it. While the recent news of Paramount Resources’ Pixar Petrolium is making a big splash, another significant war has been raging quietly on the trademark front — for months no less.
It all started back in March of last year when we reported on trademark applications which appeared to have been confirming a title change for what was then known as The Bear and the Bow, but is now known to be Brave.
Fast forward to this past summer when — after filing a number of extensions — the Atlanta National League Baseball Club, owners of the Atlanta Braves, formally filed an objection to many of the trademark applications. Although trademarks are specific to their singular and plural forms and the Braves do not possess any trademarks for the word BRAVE (only BRAVES), the organization believes that damages will occur as a result of Disney’s trademarks being approved as they have used the singular form before on merchandise and insist it is common for fans, media, et al to use the singular form when referring to a single player, whereas the pluralized form refers to the entire team.
Private negotiations between The Walt Disney Company and the Atlanta National League Ball Club are currently taking place in regards to several of the objected filings with the ball club intending to file an objection against yet another of the registrations. In other words, don’t expect to see Disney/Pixar ‘Brave’ day at Turner Field any time soon (but don’t rule it out either).
Companies must actively police and enforce their trademarks and take all reasonable action to protect them otherwise the trademark may be considered abandoned and thrown into the public domain. Popular examples of this occurring include aspirin and zippers.
ADDED 12/18/11 – A simple, but effective Google image search (Atlanta “Brave” -”Braves”) failed to turn up any BRAVE (singular) merchandise save for one out-of-print book titled If I Were an Atlanta Brave, part of a ‘Picture Me’ series from Playhouse Publishing which, according to Amazon.com, featured many such titles for various professional sports teams, all of which appear in their singular form in the title.
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[...] Pixar’s ‘Brave’ Involved in Trademark Dispute with Atlanta Braves – Stitch K…. GA_googleAddAttr("AdOpt", "1"); GA_googleAddAttr("Origin", "other"); [...]
[...] drama, Pixar’s upcoming girl-power animation flick Brave has been slapped with several legal complaints from the Atlanta National League Baseball Club. The company owns the Atlanta Braves and is [...]
[...] drama, Pixar’s upcoming girl-power animation flick Brave has been slapped with several legal complaints from the Atlanta National League Baseball Club. The company owns the Atlanta Braves and is [...]
[...] drama, Pixar's upcoming girl-power animation flick Brave has been slapped with several legal complaints from the Atlanta National League Baseball Club. The company owns the Atlanta Braves and is [...]
[...] news comes from the trusted Disney news source Stitch Kingdom, whose report states though trademarks differentiate between the singular and plural use of a word, [...]
[...] upcoming film, Brave, is in the midst of an argument that seems, well, a little silly. According to Stitch Kingdom, this past summer the Atlanta National League Baseball Club filed an objection to Disney/Pixar’s [...]
[...] that audiences could upset a film with their possess organization. Disney news blog Stitch Kingdom reports (via Slashfilm) that a Atlanta Braves have filed an conflict to Disney’s attempts to heading [...]
[...] news comes from the trusted Disney news source Stitch Kingdom, whose report states though trademarks differentiate between the singular and plural use of a word, [...]
[...] that audiences could confuse the movie with their own organization. Disney news blog Stitch Kingdom reports (via Slashfilm) that the Atlanta Braves have filed an objection to Disney’s attempts to [...]
[...] the summer date slowly closing in, some how the film managed to stir up some trouble. According to Stitch Kingdom, Major League’s the Atlanta Braves, who owns the trademark on “Braves,” have “formally [...]
[...] the summer date slowly closing in, some how the film managed to stir up some trouble. According to Stitch Kingdom, Major League’s the Atlanta Braves, who owns the trademark on “Braves,” have “formally [...]
[...] so maybe that doesn't make sense to you, but it makes sense to somebody, as Stitch Kingdom is reporting that the Atlanta Braves — the baseball team — is suing Pixar for trademark [...]
[...] about the adventures of young Princess Merida in Braveheart-era Scotland. However, as quoted in Stitch Kingdom: The Atlanta National League Baseball Club, owners of the Atlanta Braves, formally filed an [...]
[...] Kingdom, a leading Disney news website, has more: Although trademarks are specific to their singular and plural forms and the Braves do not possess [...]
[...] StitchKingdom points out, trademarks are specific to the single and plural forms of the words. In other words, [...]
[...] a Stitch Kingdom report (via Big League [...]
[...] Stitch Kingdom – Fast forward to this past summer when — after filing a number of extensions — the Atlanta National League Baseball Club, owners of the Atlanta Braves, formally filed an objection to many of the trademark applications. Although trademarks are specific to their singular and plural forms and the Braves do not possess any trademarks for the word BRAVE (only BRAVES), the organization believes that damages will occur as a result of Disney’s trademarks being approved as they have used the singular form before on merchandise and insist it is common for fans, media, et al to use the singular form when referring to a single player, whereas the pluralized form refers to the entire team. [...]
[...] Braves use the word as a noun, and an excuse to partake in racially offensive stadium cheers. [Stitch Kingdom via Slash [...]
[...] The Atlanta Braves Atlanta Braves Latest from The Business Journals Atlanta Braves fight Disney over use of ‘Brave’ for new movieAtl. Braves fight Disney over use of “Brave” for new movieLiberty Media blends stocks Follow this company are fighting the Walt Disney Co.’s application to register “Brave” as a trademark in preparation for the June 2012 release of the Disney Pixar Pixar Latest from The Business Journals If something matters to your business, it better be measuredSteve Jobs’ lessons for the entrepreneurEmeryville a ‘shining spot’ as office deals surge Follow this company animated movie titled Brave, reports entertainment website StitchKingdom.com. [...]
[...] from using the name Brave for its upcoming animated feature film. The Disney-focused website Stitch Kingdom is reporting that the baseball club is trying to block film’s use of the name saying [...]
[...] to Stitch Kingdom, the Atlanta National League Baseball Club, owners of the Braves, is now filing an objection to [...]
[...] the Atlanta Braves, thus leading to brand confusion. Fortunately, as reported by Disney news site Stitch Kingdom, Braves owners have already gotten out ahead of the problem, filing an objection to Pixar’s [...]
[...] the Atlanta Braves, thus leading to brand confusion. Fortunately, as reported by Disney news site Stitch Kingdom, Braves owners have already gotten out ahead of the problem, filing an objection to Pixar’s [...]
[...] tο Stitch Kingdom, thе Atlanta National League Baseball Club, owners οf thе Braves, іѕ now [...]
[...] tο Stitch Kingdom, thе Atlanta National League Baseball Club, owners οf thе Braves, іѕ now [...]
[...] really not quite sure what to make of this. According to /film (who got it from Stitch Kingdom), the Atlanta Braves baseball team have filed an objection to Disney/Pixar’s use of the word [...]
[...] to Disney news blog Stitch Kingdom, the Atlanta Braves aren't big fans of upcoming animated film [...]
[...] The Atlanta Braves are spending lots of money “policing” their trademark (even though they do not have any trademark on the singular “Brave”) and Disney will be forced to spend lots of money countering what is by any reasonable interpretation, a frivolous assertion on behalf of the Atlanta Braves, who are spending lots of money objecting to the title of a forthcoming Disney movie called “Brave”. Stitch Kingdom notes that “companies must actively police and enforce their trademarks and take all reasonable action to protect them otherwise the trademark may be considered abandoned and thrown into the public domain.” So perhaps this is just a case of due diligence and the Braves’ legal guys aiming to bill a few more hours. (more info…) [...]
[...] [Stitch Kingdom via Slashfilm via Vulture] [...]
[...] Despite this, they still claim that their fans refer to individual players on the team as a Brave. Stitch Kingdom, who broke the story, did some research and found that there is no Braves merchandise with just [...]
[...] Despite this, they still claim that their fans refer to individual players on the team as a Brave. Stitch Kingdom, who broke the story, did some research and found that there is no Braves merchandise with just [...]
[...] Kingdom, a blog that reports about Disney matters, reports that “private negotiations between The Walt Disney Company and the Atlanta National League [...]
[...] Kingdom, a blog that reports about Disney matters, reports that “private negotiations between The Walt Disney Company and the Atlanta National League [...]
[...] what might be even stranger news, Disney blog Stitch Kingdom reported Sunday that the company has been engaged in a trademark dispute with the Atlanta Braves [...]
[...] Kingdom, a blog that reports about Disney matters, reports that “private negotiations between The Walt Disney Company and the Atlanta National League [...]
[...] Atlanta Braves fight Disney/Pixar’s ‘Brave’ According to Disney news blog Stitch Kingdom, the Atlanta Braves aren’t big fans of upcoming animated film [...]
[...] The Braves are reportedly engaged in a trademark dispute with Pixar Animation Studios — and therefore Pixar’s parent company, Walt Disney — over the name of their latest movie. [...]
[...] say the movie’s title could do damage to the team’s brand, the Stitch Kingdom blog reports. Though the team does not possess any trademark on the singular form of the name, lawyers argue [...]
[...] say the movie’s title could do damage to the team’s brand, the Stitch Kingdom blog reports[3]. Though the team does not possess any trademark on the singular form of the name, lawyers argue [...]
[...] to Stitch Kingom (via [...]
[...] say the movie’s title could do damage to the team’s brand, the Stitch Kingdom blog reports. Though the team does not possess any trademark on the singular form of the name, lawyers argue [...]
[...] The Braves are reportedly engaged in a trademark dispute with Pixar Animation Studios — and therefore Pixar’s parent company, Walt Disney — over the name of their latest movie. [...]
[...] Disney has named its upcoming fairy tale Brave. This news comes from the trusted Disney news source Stitch Kingdom, whose report states though trademarks differentiate between the singular and plural use of a word, [...]
[...] to Disney news blog Stitch Kingdom, the Atlanta Braves aren’t big fans of upcoming animated film [...]
[...] itself on a other side of a coin. The vital joining ball team, a Atlanta Braves, are apparently trying to brawl Pixar’s try to register Brave as a trademark. Pixar wants a name since it’s releasing a film with that name. Of course, a [...]
[...] on the other side of the coin. The major league baseball team, the Atlanta Braves, are apparently trying to dispute Pixar’s attempt to register Brave as a trademark. Pixar wants the name because it’s releasing a movie with that name. Of [...]
[...] on the other side of the coin. The major league baseball team, the Atlanta Braves, are apparently trying to dispute Pixar’s attempt to register Brave as a trademark. Pixar wants the name because it’s releasing a movie with that name. Of [...]
[...] • Because lawyers don’t have enough to do in December, the Atlanta Braves are complaining that Disney/Pixar’s upcoming film “Brave” infringes on the baseball team’s copyright. [Stitch Kingdom] [...]
[...] itself on a other side of a coin. The vital joining ball team, a Atlanta Braves, are apparently trying to brawl Pixar’s try to register Brave as a trademark. Pixar wants a name since it’s releasing a film with that name. Of course, a [...]
[...] on the other side of the coin. The major league baseball team, the Atlanta Braves, are apparently trying to dispute Pixar’s attempt to register Brave as a trademark. Pixar wants the name because it’s releasing a movie with that name. Of [...]
[...] The Atlanta Braves and Pixar are not seeing eye to eye. (Stitch Kingdom) [...]
[...] Kingdom, a blog that reports about Disney matters, reports that “private negotiations between The Walt Disney Company and the Atlanta National League [...]
[...] The Atlanta Braves are fighting the Walt Disney Co.’s application to register “Brave” as a trademark in preparation for the June 2012 release of the Disney Pixar animated movie titled Brave, reports entertainment website StitchKingdom.com. [...]
[...] couple weeks ago, Disney’s news blog Stitch Kingdom reported on trademark trouble Disney has with the Atlanta National League Baseball Club (“ANLBC”), [...]