As the new season of ABC Family’s “Pretty Little Liars” draws closer, fans are seeing evil doer, “A,” in the most unusual places: on their bus rides to school, in the clouds, on mountains, in their food and even on their pets!” Inspired by fan photos of these unexpected sightings, ABC Family is launching the “A is Everywhere” photo contest on ABCFamily.com/AisEverywhere and Facebook.com/prettylittleliars beginning Dec. 5, 2011 at 10:00 a.m. PST. The person who submits the photo that gets most votes wins a trip for two to Los Angeles to visit the set of “Pretty Little Liars.”
“Our fans are fascinated by ‘A,’ the mysterious, unidentified villain on the show who leaves messages for our main characters threatening to reveal their secrets unless they do what she—or he—says,” said Danielle Mullin, VP Marketing, ABC Family. “These messages are always signed with a big letter ‘A.’ On our Pretty Little Liars Facebook page, we noticed that fans were posting photographs of the letter ‘A’ as they came across it in their daily lives—emphasizing the fact that no one can escape A’s reach! We decided to capitalize on this organic trend by creating a campaign called ‘A is Everywhere’—a great example of how social media allows us to connect with our fans and build upon the aspects of the show that are truly resonating with them.”
To enter the contest, fans can upload their photo of “A” on the ABC Family website, ABCFamily.com/AisEverywhere or the official Facebook page, Facebook.com/prettylittleliars. The photo that gets the most votes wins. The person who submitted that photo will win a trip for two to the “Pretty Little Liars” set (includes airfare and hotel). The top 50 photos will be included in a special edition “Pretty Little Liars” poster. The contest ends January 23rd at 8pm PST.
All new episodes of “Pretty Little Liars” premiere on Monday, January 2, at 8:00 pm ET/PT. Based on the popular Sara Shepherd book series, the show follows four friends – Aria, Emily, Hanna and Spencer – who are being tormented by taunting texts by the mysterious “A” after their best friend Alison turns up dead after vanishing a year before. The texts reveal secrets only Alison would know. In the upcoming new episodes, the girls take matters into their own hands and try to finally put a stop to their tormentor. As relationships are put to the test, new and old secrets are revealed and the stakes are raised higher than ever before as the Liars come closer to the truth.
“Pretty Little Liars” won three Teen Choice Awards in 2010 and 2011 for Choice Summer TV Series, Choice Summer TV Actress – Lucy Hale and Choice Summer TV Actor – Ian Harding. The show also won the “TV You Betta Watch” Award for 2011’s NewNowNext Awards, the “Cast to Watch” for 2011’s The Young Hollywood Awards, and was just named the #1 Television Hot Topic on Twitter in 2011. The series was also nominated for a People’s Choice Award in the “Favorite Cable TV Drama” category.
The show is produced by Alloy Entertainment in association with Warner Horizon Television and is executive produced by I. Marlene King, Oliver Goldstick and Leslie Morgenstein. The series stars Troian Bellisario, Ashley Benson, Holly Marie Combs, Lucy Hale, Ian Harding, Laura Leighton, Chad Lowe, Shay Mitchell and Sasha Pieterse.