In honor of their brand new 16″ Disney Princess Bear, and Disney Princess collection, Build-A-Bear Workshop has announced it will be conducting a special Princess Weekend this weekend, from Friday, January 11, 2013 through Sunday, January 13 at locations throughout North America.
Guests will be given the royal treatment with paper crowns and jewel stickers to decorate in their own special way. After a crowning and knighting ceremony, Guests will be able to create magical memories with the new Disney Princess Bear ($23), featuring a sparkling crown and paw depicting beloved Disney Princess characters and majestic crowns.
‘At Build-A-Bear Workshop, we want everyone to feel as special as a princess with a fairy godmother,’ said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. ‘With this new Disney Princess bear and collection of beautiful princess costumes, we invite Guests to embark on a magical journey filled with imagination and adventure!’
Guests can magically transform any furry friend into their favorite princess with these new costumes, $16 each: Belle (available in select stores), Cinderella, Rapunzel, Sleeping Beauty, Snow White (available in select stores) and Tiana.

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