After a successful tie-in with its DUPLO brand of building blocks, aimed at pre-school set, LEGO is launching a new line of sets inspired by the Disney Princess franchise. The product line — with availability starting January 1, 2014 — will launch with six sets, featuring characters from Cinderella, The Little Mermaid, Tangled and Disney/Pixar’s Brave. Photos and descriptions of each set follow below:
LEGO Disney Princess Ariel’s Amazing Treasures (41050) – 77 pcs, $12.99 MSRP
Discover Ariel’s Amazing Treasures in this amazing underwater world!
Ariel and her best friend Flounder are searching for lost objects from the human world. Explore the beautiful coral reef and the pretty golden gates with them. Go with Ariel on her adventure to discover all these treasures and hide them away in the treasure chest. Help Ariel practice her singing using the sheet of music, swim through the gates and play tag with Flounder. Includes Ariel mini-doll figure and Flounder.
- Includes Ariel mini-doll figure and Flounder
- Features opening golden gates and a treasure chest in a beautiful seaweed surround
- Accessories include a diamond, pair of binoculars, music sheet, trident, opening shell with hidden pearl and a starfish
- Search for the many objects and hide them away in the secret treasure chest
- Look for the pearl inside the shell
- Help Ariel practice her singing with the music sheet
- Golden gates measure over 3” (9cm) high, 3” (8cm) wide and 1” (5cm) deep
- Treasure chest measures over 1” (3cm) wide and under 1” (2cm) wide and 1” (2cm) deep
LEGO Disney Princess Merida’s Highland Games (41051) – 145pcs, $19.99 MSRP
Have fun with Merida and her magically transformed brothers by the castle!
Merida is practicing her archery skills for the Highland Games! But her 3 little brothers have been turned into naughty little bears and it’s up to her to keep them out of trouble. Join Merida as her brothers shoot cookies from the catapult. Hang up her bow on the beautiful tree or help her catch a fish in the stream. Cook the fish over the fire and, when the food is ready, have dinner at the castle’s dining table… but first Merida must find the hidden key to unlock the door! Includes Merida mini-doll figure and 3 bear cub brothers.
- Includes Merida mini-doll figure and her triplet bear brothers
- Features Merida’s castle with an opening door and key, key hook, flowers, dining table, cookie-shooting catapult, tree, mushroom, stream and a camp fire with a fish roasting
- Accessories include a bow and target, fish, chicken leg and 3 cookies
- Help Merida discover the secret key to the castle
- Catch the fish and cook it on the camp fire
- Toss cookies into the air with the catapult
- Merida’s castle measures over 3” (8cm) high, 5” (14cm) wide and 1” (4cm) deep
- Tree measures over 2” (7cm) high, 3” (8cm) wide and 1” (5cm) deep
LEGO Disney Princess Ariel’s Magical Kiss (41052) – 250pcs, $29.99 MSRP
Enjoy a magical boat ride with Ariel and Prince Eric in the lagoon by the palace!
Come with Ariel as she seeks to break a magic spell! The enchanted mermaid has traded her voice for a chance to be with the lovely Prince Eric. Only a kiss from his royal lips will break the spell! Take a romantic boat ride with her true love where they meet a frog and stop at the tree in the secluded lagoon. Have a beautiful picnic by the sea or a romantic meal in the dining room of the palace. And when Ariel wants to see what is happening in the world she left behind, go to the telescope on the balcony and take a look. Includes 2 mini-doll figures: Ariel and Prince Eric.
- Includes 2 mini-doll figures: Ariel and Prince Eric
- Features a royal palace with dining room, bellflower lamp, roof terrace, flags, railings, flowers and telescope, a gazebo boardwalk, plus a lagoon with a tree and a frog
- Includes a boat with oars and a flag
- Accessories include a picnic basket, croissant, banana, green apple, royal crown and 2 heart-shaped diamonds
- Enjoy a delicious lunch in the castle dining room
- Let Ariel look through the telescope towards her home under the sea
- Take a romantic boat ride past the lagoon
- Stop for a picnic by the sea
- Royal palace measures over 5” (13cm) high, 5” (13cm) wide and 3” (9cm) deep
- Gazebo boardwalk measures over 2” (7cm) high, 2” (6cm) wide and 3” (10cm) deep
- Lagoon measures over 1” (5cm) high, 2” (6cm) wide and 1” (5cm) deep
- Boat measures over 4” (11cm) long and 1” (3cm) wide and under 1” (2cm) high
LEGO Disney Princess Cinderella’s Dream Carriage (41053) – 274 pcs, $29.99 MSRP
Lead Cinderella on an enchanted carriage ride to the royal castle ball!
It’s the night of the grand ball at the castle! A pumpkin has been magically transformed into a carriage by Cinderella’s fairy godmother who has left behind her magic wand. Open the door, unfold the steps and help Cinderella into the beautiful carriage. Be sure to remember the invitation! Watch the golden wheels turn as the white horse leads the carriage past the pretty fountain on the way to meet the Prince. Includes Cinderella mini-doll figure and a white horse.
- Includes Cinderella mini-doll figure and a white horse
- Features turning golden wheels, opening doors, unfolding steps and a removable roof
- Includes a flower gazebo with pumpkin patch and a fountain with translucent water element
- Accessories include an invitation to the ball, magic wand, broom, flowers and a golden head decoration for the horse
- Open the carriage door and unfold the steps for Cinderella
- Dress up Cinderella’s horse with the head decoration
- Detach the horse from the carriage and set it free for its own adventures
- Remove the roof of the coach for easy play
- Cinderella’s Dream Carriage measures over 3” (10cm) high, 7” (19cm) long and 1” (5cm) wide
LEGO Disney Princess Rapunzel’s Creativity Tower (41054) – 299 pcs, $39.99 MSRP
Help Rapunzel paint the walls, bake cookies or capture Flynn Rider in her enchanted tower!
Rapunzel has been locked in the tower with only Pascal the chameleon for company. That’s why this princess, with her famous long hair, has become extra creative. Help them as they spend their days painting on the walls and baking cookies in the kitchen. Brush her lovely hair and decorate it with the pretty bows. When Flynn Rider breaks in with the stolen tiara, Rapunzel has to bash him with the frying pan and tie him to the chair. Join the pair on their adventures with each other! Includes 2 mini-doll figures: Rapunzel and Flynn Rider, plus Pascal the chameleon.
- Includes 2 mini-doll figures: Rapunzel and Flynn Rider, plus Pascal the chameleon
- Features hidden stairs, attic, large window, fireplace, mirror, chair and a flower decoration
- Also includes a small separate kitchen
- Accessories include Rapunzel’s hair brush and bows, book, chocolate chip cookies, paint brush and palette, chest with extra paint, frying pan, tiara and a bottle
- Play hide and seek with Rapunzel and Pascal the chameleon
- Bake chocolate chip cookies with Rapunzel
- Pretend to comb her long hair with the brush and decorate it with bows in front of the mirror
- Paint beautiful images on the walls with the brush and palette
- Reveal the hidden stairs for Flynn Rider to access the tower
- Pretend to help Rapunzel tie Flynn Rider up in the chair and go after him with the frying pan!
- Rapunzel’s Creativity Tower measures over 12” (32cm) high, 4” (12cm) wide and 4” (11cm) deep
LEGO Disney Princess Cinderella’s Romantic Castle (41055) – 646 pcs, $69.99 MSRP
Make the royal ball at the Castle with Prince Charming a night to remember for Cinderella!
Prince Charming has invited Cinderella to a romantic royal ball! Play with Lucifer the naughty cat and with Bruno the frisky dog. Explore all the different rooms at the Castle and find the key that unlocks the treasure chest with all the jewels. Romance is in the air as Cinderella and Prince Charming enjoy their first turn around the dance floor and a cozy moment in front of the fireplace. Just make sure Cinderella leaves the Castle before the big clock strikes 12 and the magical spell wears off. And remember to leave behind her famous glass slipper on the stairs outside so the Prince can find her again! Includes 2 mini-doll figures: Cinderella and Prince Charming mini-doll figures, plus Lucifer the cat and Bruno the dog.
- Includes 2 mini-doll figures: Cinderella and Prince Charming, plus Lucifer the cat and Bruno the dog
- Features tall towers, flags, throne, clock, bedroom for Cinderella, beds for Lucifer and Bruno, outdoor eating area, river, bridge, flowers and a swing
- Accessories include Cinderella’s enchanted shoe, a hidden love letter, tiara, 5 heart-shaped diamonds, treasure chest and key for the door, a lipstick and a brush
- Also includes a bone for Bruno and a bowl with milk for Lucifer the cat
- Help Cinderella get ready in the bedroom
- Discover the hidden love letter under her bed
- Take a romantic walk over the bridge and give Cinderella a push on the swing
- Feed Lucifer and Bruno and tuck them into their beds
- Cinderella’s Romantic Castle measures over 11” (30cm) high, 9” (25cm) wide and 8” (22cm) deep
LEGO has also established a microsite for the collection at lego.com/disneyprincess which includes additional information and images as well as games and videos including several television commercials for the sets.