Radio Disney, the No. 1, 24-hour radio network devoted to kids, tweens and families, will kick off its fourth season of “N.B.T.” (Next Big Thing) beginning FRIDAY, OCTOBER 14. “N.B.T.,” a daily multiplatform feature that launched the careers of Kicking Daisies, Coco Jones and Hollywood Records recording artists Allstar Weekend, puts the spotlight on aspiring young recording artists and provides them the chance to showcase their music across national broadcast and online platforms. Over the course of 10 weeks, Radio Disney and Disney Channel audiences will be invited to look, listen and vote for their favorite artist at RadioDisney.com or on the Radio Disney Facebook page, or text* “NBT” to DISNEY (347639). The winner will have their single released by Disney Music Group.
“‘N.B.T.’ embodies Radio Disney’s core values of providing entertaining and interactive content that kids and families can experience together,” said Sean Cocchia, senior vice president and general manager, Radio Disney. He added, “With the fourth season, we are introducing new voting elements to our contest which will allow our fans to help decide which of the talented young artists will move to the next round.”
Each artist will receive equal play and exposure, and at the end of each round, will face elimination based on listener votes. Listeners will be allowed one registered vote per artist per day per format. The winning “N.B.T.” artist will be named in December.
Exclusively on Radio Disney during the rounds of competition, each artist will have their single on the playlist, and join on-air personalities Ernie D and Jake Whetter in studio for interviews and performances. Simultaneously, Disney Channel will present a preview of each artist and a sampling of their musical talent in interstitials hosted by Jake. Each artist will also have two full songs, exclusive videos, photos and bios on RadioDisney.com. Videos will also be featured on Disney.com, the N.B.T. mobile website and Radio Disney’s YouTube Channel.
“We have seen great success with our ‘N.B.T.’ artists, including Allstar Weekend who are currently on tour with Selena Gomez & The Scene, Kicking Daisies who is part of this year’s Vans Warped Tour, and Coco Jones who is a recurring guest star on Disney Channel’s ‘So Random!,’“ said Kelly Edwards, executive director of Music and
Programming, Radio Disney. She added, “We’ve had the opportunity to meet tremendous talent over the past six months of ‘N.B.T.’ auditions, and this season’s artists represent some of the best young talent in the country. We look forward to showcasing them. “
The artists, ages 13-17, include:
- Tay Barton — a 15-year-old country singer from Salt Lake City Utah, now residing in Laguna Beach, California
- Zack Montana — a 13-year-old pop singer originally from Tampa, Florida, now living in Los Angeles, California
- Ladina Spence — a 16-year-old pop singer originally from Germany, now living in Los Angeles, California
- Shealeigh — a 13-year-old pop singer from Chicago, Illinois
- Hollywood Ending — a pop/rock band made up of five members, ages 16-18, hailing from Maryland, New York, New Jersey and the UK
The leader in kid-driven, mom-approved music, Billboard magazine (September 2010 and 2009) cited Radio Disney in its “Maximum Exposure” list, which names the Top 100 ways to get music noticed. Stars that have launched multi-faceted careers with a strong assist from Radio Disney include Jonas Brothers, Miley Cyrus/Hannah Montana and Selena Gomez.
Radio Disney is the No. 1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network’s current playlist, driven by listener requests and representing major record labels, includes recording artists Selena Gomez & The Scene, Justin Bieber, Taylor Swift, Willow Smith, Cody Simpson, Katy Perry, Taio Cruz and Allstar Weekend. The network is available on over 35 terrestrial radio stations and is also available via RadioDisney.com, Sirius and XM satellite radio on channel 79, iTunes Radio Tuner, mobile phones and on the Radio Disney iPhone and Android Apps.
*Msg. & data rates may apply. Kids under 18, must get parent’s permission first.