Radio Disney kicks off its first-ever “N.B.T.” (“Next BIG Thing”) concert tour on Monday, September 5 in Chicago. Sponsored by Invisalign Teen, the eight-city tour will feature the season four “N.B.T” artists and “N.B.T.” alumni. Tour stops in New York City, Boston, St. Louis, Atlanta, Los Angeles and San Francisco, and concludes in Celebration, Florida on Saturday, December 10. Tour venues will be a mix of local festivals, fairs and shopping centers.
On Thursday, September 1, Invisalign Teen will launch the “Straight Up Celebration” Sweepstakes. The grand prize is a trip for four to the Radio Disney Holiday Concert in Celebration, Florida to see “N.B.T.” alumni Coco Jones and Kicking Daisies. Three runner-ups will receive prize packages including an iPad, an iPod touch or iTunes gift cards.
“We are excited to give Radio Disney listeners the opportunity to see, hear and get to know this year’s ‘N.B.T.’ artists as we kick off the competition with a tour that provides an in-person experience unlike any other talent competition show,” says Kelly Edwards, executive director of Music and Programming, Radio Disney. “The mix of our veteran ‘N.B.T.’ artists with this year’s contestants will offer fans a great show.”
“We are thrilled to be such a big part of Radio Disney’s first live ‘NBT’ Tour, where we have an opportunity to reach and engage directly with fans and their parents about Invisalign Teen,” said Sheila Tan, vice president of Marketing and chief marketing officer for Align Technology, Inc. “We realize that one of the keys to a successful performance is exuding personality and confidence, and Invisalign Teen wants to remind parents that there is a modern choice for straightening teeth that helps kids feel more confident as they pursue their dreams no matter what their passion.”
“N.B.T.,” a daily multiplatform feature that launched the careers of Kicking Daisies, Coco Jones and Hollywood Records recording artists Allstar Weekend, puts the spotlight on aspiring young, undiscovered recording artists and provides them with the chance to showcase their music across national broadcast and online platforms. Over the course of 10 weeks, Radio Disney and Disney Channel audiences will be invited to look, listen and vote for their favorite artist at RadioDisney.com or on the Radio Disney Facebook page, or text “NBT” to DISNEY (347639) (standard messaging rates may apply; children must have parents’ permission). The winner will have their single released by Disney Music Group.