Report: Disney to Release Revolutionary iPad App That Synchronizes with Television Broadcasts
The Hollywood Reporter is reporting that Disney is teaming up with Nielsen to produce an app for the iPad which will allow the app to provide content in real-time along with the broadcast of its new drama ‘My Generation.’
According to the article, the app will provide interactive opportunities for the viewer who will be able to participate in polls, trivia, twitter feeds and the like, all in relation to the specific program they are watching, whenever they are watching it. The app takes advantage of technology developed by Nielsen called audio watermarking in which the app’s content is triggered by audio cues from the television program through the iPad’s built-in microphone, which means the app will work even if the viewer is watching the show on a DVR.
The app is expected to be released tonight in anticipation of the series premiere of ‘My Generation’ on Thursday, September 23.