Earlier this week, I had the opportunity to attend a special media event held at Toys ‘R’ Us in Times Square to introduce the exclusive Ridemakerz vehicles inspired by Disney/Pixar’s Cars 2, now available in stores. We have previously reported on the exclusive collection back in February, but the event afforded me the opportunity to get a hands-on look at the Francesco Bernoulli — in fact, I was even able to build and take home my own Francesco ahead of his official release.
While the Disney/Pixar collection is available at Ridemakerz retail locations, online at ridemakerz.com and ‘Imagination Park’ style Disney Stores, the Toys ‘R’ Us editions differ in a couple of important ways. The first is that the vehicles are bundled as kits (accessories also available separately) and rely primarily on Ridemakerz’ patented Snap n’ Go system, so the body is already fastened to the rolling chassis (as opposed to the full build experience at Ridemakerz and Disney Store retail locations). The kits do often provide alternate accessories out of the box, depending on the kit size, so the customization experience is still available within the single package.
The other key difference is that other than Finn McMissile and Francesco Bernoulli, the Toys ‘R’ Us paint schemes for Lightning McQueen and Mater will vary from the traditional paint schemes and will be exclusive to the toy store chain. The original paint schemes will only be available as part of the full build experience at Ridemakerz and Disney Store locations.
Most of the bodies are already available at locations that sell Disney/Pixar Cars and Cars 2 Ridemakerz cars with primary exception to Francesco Bernoulli which is expected to be available beginning June 27. Ridemakerz ZEO Larry Andreini even tipped me off that there will be a carbon-fiber version of Francesco available.
Below is our gallery of photos from the special event in which guests were invited to build their own vehicles. You’ll also find a short video below featuring the Francesco Bernoulli Ridemakerz vehicle.