New Report Shows Disney Continues to Dominate Consumer Products Market

License! Global, the premier publication for brand extensions and retail intelligence, and the official publication for Licensing International Expo, the World’s Brand and Property Marketplace, today announced the Top 125 Global Licensors. This exclusive list ranks and analyzes the world’s largest brands and licensing companies by total revenue of licensed products at retail.

Disney Consumer Products once again topped the list with $27.2 billion in retail sales, driven by iconic franchises such as The Princess and the Frog, Snow White, Disney-Pixar properties, Winnie the Pooh, Mickey Mouse and Friends, Hannah Montana, Jonas and Wizards of Waverly Place, to name a few. Iconix Brand Group, which brands include Candie’s, Op, Starter, Mossimo, Joe Boxer and others, ranked second with roughly $9 billion in retail sales. Phillips-Van Heusen weighed in third with $6.6 billion in sales, followed by Warner Bros. Consumer Products with $6 billion in retail sales and Nickelodeon & Viacom Consumer Products rounded out the top five with $5.5 billion in retail sales. The Top 125 Global Licensors account for nearly $165 billion in retail sales of licensed products representing 90 percent of the total licensing marketplace.

“License! Global’s Top 125 Global Licensors experienced an increase of more than 30 companies added to the report due to an extremely high level of available IP and brands that are offering retailers an extension of products that will help continue to drive traffic and differentiation,” said Steven Ekstract, publisher, License! Global. “The list shows the tremendous amount of revenue generated that licensing is one of the most powerful and profitable industries and will drive sales at retail.”

The top licensors report began in 1998 with 50 companies, previously called “The Nifty Fifty.” It has been expanded and changed several times over the past decade reflecting the growth and popularity of licensed brands among retailers and consumers. The brands range from well-know entertainment properties to apparel, sports and corporate brands.

“Despite a tough global economy, brand extensions have become an increasingly important business that offer consumers the opportunity for value, as well as hip and trendy product assortments,” said Tony Lisanti, global editorial director, License! Global. “Many businesses have expanded their revenue through licensed products and this year, several companies have been added to the report including Hasbro, Hilco Consumer Capital, PGA Tour, LEGO, Polaroid, The Sharper Image, Summit Entertainment, Church & Dwight, Sea World and Food Network, among many others.”

The full License! Global’s Top 125 Global Licensors list can be found at:  Many of these companies will be showcasing their brands during the Licensing International Expo, being held June 8 – 10, 2010 at the Mandalay Bay Convention Center in Las Vegas.

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