RIDEMAKERZ announced today its Downtown Disney shop at the Walt Disney World Resort in Lake Buena Vista, Florida won worldwide “Pop-Up Store of the Year.” This is the second year in a row that RIDEMAKERZ has claimed the award presented by Chain Store Age magazine. The award recognizes RIDEMAKERZ for its creativity in transforming a 16,000 plus square foot retail venue into an auto-garage where kids and kids at heart can customize their own 1:18 scale toy vehicles, or RIDEZ.
“It’s an incredible acknowledgement for RIDEMAKERZ to win Pop-Up Store of the Year two years in a row, especially given the momentum and creativity in this rapidly expanding category,” said Larry Andreini, ZEO (CEO), RIDEMAKERZ. “Disney offered us an incredible space, and we were able to deliver a one-of-a-kind RIDEMAKERZ experience for the ages.”
Much like its fully-customizable RIDEZ, the RIDEMAKERZ pop-up at Downtown Disney – Lake Buena Vista was completely tricked out. The shop immersed customizers in a real world auto salon with show-quality cars, including rides from the personal collection of legendary car customizer Chip Foose. Additionally, a specially designed radio-control track lets customizers play with their creations on-site.
The RIDEMAKERZ pop-up at Downtown Disney – Lake Buena Vista will remain open through April 30, 2011.