‘Secret Millionaire’ to Premiere on ABC on March 6, 2011

“Secret Millionaire,” the one-hour alternative series that follows some of America’s most successful, self-made business people on a once-in-a-lifetime journey — as they spend a week in the country’s poorest areas and ultimately gift unsung community heroes with hundreds of thousands of dollars of their own money — will premiere Sunday, March 6 (8:00-9:00 p.m., ET) on the ABC Television Network. “Extreme Makeover: Home Edition” will return to its regular time period with original episodes on Sunday, April 17 (8:00-9:00 p.m., ET).

Based on the hit UK series of the same name, each episode of “Secret Millionaire” follows one of America’s most successful business people for one week as they leave behind the comforts of home and their true identities to live and volunteer in some of the most impoverished neighborhoods in the country. Assuming new identities and living in local housing on welfare-level wages, their mission is to discover the most deserving individuals within the community who continually sacrifice everything to help those in need, and ultimately encourage others to do the same. Throughout this incredible, life-changing experience, the Secret Millionaires come face to face with extraordinary people who put their own needs aside for the sake of others. At the end of the Secret Millionaires’ journeys, in an emotional and dramatic climax, they reveal their true identities and donate their own money to these community activists, changing lives forever and encouraging others to keep giving back.

“Secret Millionaire” is executive-produced by Grant Mansfield, Natalka Znak, Claire O’Donohoe and Leslie Garvin. Paul Osborne is co-executive producer. The series is a Zodiak USA Production.

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