BURBANK, Calif., June 30 — Last week Disney Channel’s PRINCESS PROTECTION PROGRAM was crowned royalty as TV’s number one entertainment telecast of 2009 in Kids 6-11 (3.1 million) and Tweens 9-14 (3.2 million) and as cable’s most watched scripted telecast (viewers) when the exciting adventure/comedy debuted. Since its premiere in EMEA in May ’09, and now the U.S. and Canada, Disney’s “Princess Protection Program” has reached 28.1 million unique Total Viewers around the world, including 3.7 million Kids 6-11 and 3.5 million Tweens 9-14 for the June 26th premiere.
Now, just days after the record-setting cable debut, two of young Hollywood’s superstars, Selena Gomez and Demi Lovato, head to DVD in the royal journey PRINCESS PROTECTION PROGRAM: ROYAL B.F.F. EXTENDED EDITION. The exclusive bonus materials feature the all-new music video “One and the Same” performed by the real life best friends Demi and Selena plus much more. This regal experience is available with a free “Best Friends” necklace set inside the DVD for a limited time from Walt Disney Studios Home Entertainment.
EXCLUSIVE DVD BONUS FEATURES INCLUDE:
— “One and the Same” Music Video performed by Selena Gomez and Demi Lovato.
— Royal & Loyal B.F.F.s – stars Selena Gomez and Demi Lovato reveal secrets about their real-life friendship.
— A Royal Reality – meet a real-life Princess and learn the realities about gowns, castles and her responsibilities.
A Disney Channel Original Movie PRINCESS PROTECTION PROGRAM is an adventure comedy about two very different girls – a princess from a small kingdom and a small town girl who, when fate brings them together, must team up to help the would-be queen pass for a regular teen.
PRINCESS PROTECTION PROGRAM is rated ‘G’ in the U.S. and ‘PG’ in Canada.
Buena Vista Home Entertainment, Inc., a recognized leader in the home entertainment industry, is the marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood Pictures, Miramax and Buena Vista product, which includes DVD, Blu-ray Disc(TM) and electronic distribution. Buena Vista Home Entertainment, Inc. is a division of The Walt Disney Studios.
These press materials are available in electronic form at www.WDSHEpublicity.com
(Source: Nielsen Media Research (Fast National Ratings, Live + Same Day, 6/26/09). Ratings based on national rating unless otherwise noted. Reach based on unduplicated viewers who watched 6 minutes or more. Online: Omniture for 2009 data, Hitbox for 2008.
Source: Walt Disney Studios Home Entertainment
CONTACT: National, Jennifer Lang, +1-818-295-5232,
Jennifer.J.Lang@disney.com, or Regional, Michelle Alexander, +1-818-295-5246,
Michelle.Alexander@disney.com, or Local Field Representative Darrell Borquez,
+1-818-295-5224, Darrell.Borquez@disney.com, all of Walt Disney Studios Home