ivivva athletica, lululemon athletica’s dance apparel brand for girls, announced the launch of a new dancewear collection for girls in collaboration with Disney Consumer Products. The ‘Shake It Up’ collection is inspired by the hit Disney Channel series featuring the adventures of Cece Jones and Rocky Blue.
‘”Shake It Up” and its main characters served as the perfect inspiration for our new clothing line,’ said Jennie Lam, lead designer for ivivva athletica. ‘So many girls dream of becoming professional dancers and are inspired by Cece and Rocky. We are so excited to have a line of dancewear that incorporates their passion for dance and the vibrancy of their personalities. The “Shake It Up” line strikes the right balance between functionality and spirit and meets the needs and desires of girls who want to dance and move in style.’
Influenced by Rocky and Cece’s spirit and energy, the ‘Shake It Up’ line features fun yet functional gear for active girls. From legwarmers and shorts to jackets and headbands, the collection offers an assortment of athletic apparel and accessories made from technical fabrics in exciting styles and colors.
ivivva athletica was created based on extensive feedback from lululemon guests who wanted dance specific products for a younger age group using similar signature fabrics, technical design features and exciting colors for which lululemon is known. ivivva products are designed for athletic pursuits such as dance and gymnastics, as well as for all-day versatility.
The ‘Shake It Up’ line is currently available online at http://www.ivivva.com. New ‘Shake It Up’ inspired dancewear will also be created by ivivva for Spring 2012, Summer 2012, Fall 2012, and Winter 2012.