Disney Store ‘Magical Friday’ 2012 Event Kicks Off November 19; Many Stores to Open Midnight on Friday

Disney Store has announced that for the first time ever, it will kick off its ‘Magical Friday’ (Black Friday) celebration online, starting November 19, 2012, with new deals every day leading up to Black Friday on November 23. Additional deals will launch in stores and online on November 23 and throughout Thanksgiving weekend and on Cyber Monday, allowing shoppers to find great discounts on the season’s hottest Disney toys and gifts for all ages.

The extended shopping opportunity also offers an excellent chance to take advantage of the recently revamped DisneyStore.com and its brand new ‘Magical Message Video’ option. Guests can now record and customize a special ‘Disney Magical Message’ video to send along with their DisneyStore.com gift purchases for friends and family. Gift recipients will receive an email notifying them of a special delivery, then once the gift arrives at their door, a card will provide them a site URL and a personal ID where they can view their personalized video, making gift giving even more special.

Disney Store also extends the experience to Twitter, where its Fairy Godmother Twitter concierge can make finding the perfect gift even easier. The Fairy Godmother personal shopping services will be available via Twitter to help guests find the perfect gift on ‘Magical Friday.’ Chat live with Disney Store’s guest services team on Twitter with hash tag #FairyGodmother. Updates and deals will be posted on Disney Store’s Facebook as well. Guests can shop with at DisneyStore.com anytime, anywhere with from their laptops/desktops, tablets or mobile phones.

On Black Friday, more than 150 Disney Store locations will open at midnight or have extended hours (detailed list to follow). With more stores opening at midnight than ever before, Disney Store will cater to night owls and early birds looking to get the best deals.

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