Walt Disney World Resort guests will experience the thrill of designing their very own virtual vehicle – then putting their design through its paces – when the re-imagined, multi-sensory Test Track Presented by Chevrolet grand re-opens Dec. 6, 2012.
The iconic Epcot attraction, a new collaboration between Chevrolet Design and the creative team of Walt Disney Imagineering, celebrates how meticulous design not only shapes the look of Chevrolet cars and trucks, but drives their performance on the open road.
For inspiration for the project, Walt Disney Imagineers made numerous visits to Detroit, collaborating with Chevrolet designers and touring the inner sanctums of Chevrolet’s design studios.
“As storytellers, to be able tell Chevrolet’s design story was fun for our Imagineers,” said Eric Jacobson, senior vice president of WDI. “Chevrolet designers come from the same creative roots as Imagineers. Test Track Presented by Chevrolet will become, for Epcot guests, an exciting part of their visit to Walt Disney World Resort.”
Amid upbeat music, eye-popping lighting effects and a collection of Chevrolet concept cars and model vehicles, guests themselves will become automotive designers – and peer into the future of personal transportation in the process.
“Through an enduring partnership, Chevrolet and Disney continue to inspire generations to imagine the impossible and innovate,” said Chris Perry, vice president, U.S. Marketing, General Motors. “The re-imagined Test Track reflects the personality and values of Chevrolet design and offers guests a behind-the-scenes look at a discipline that drives our business. This first-of-its-kind automotive design attraction represents the best of Chevrolet design and Disney innovation.”
Test Track guests enter an all-new, interactive pre-show area – completely retooled and re-imagined from the garage-like testing area of the former GM Test Track. The sleek new “Chevrolet Design Center” invites guests to create their own virtual custom-concept vehicle. Car design wannabes will get to shape their own virtual car, truck or crossover vehicle and learn how their design choices perform against four important attributes:
At design kiosks, rows of touch screens become canvasses for guests to try their hand at design magic. Here, they can virtual-draw – maneuver their vehicle design by shape, length, width and engine size. Once they create the design of their dreams, guests complete their creation with even more choices. They can make a design statement with an expressive front grill, order up wheels by size and style, add paint and other graphics and trick out their vehicle – top to sides, front to back – with the latest accessories. Then comes the crowning touch of their design – adding Chevrolet’s world-famous bowtie logo.
Their virtual Chevrolet vehicle complete, the adventure then shifts into high gear as guests – armed with a card encoded with their personal design that travels with them – board their 6-person “SimCar” ride vehicle. Ahead: a thrilling journey into a dazzling multi-sensory digital experience as guests put their personal design through a series of performance tests – the exhilarating heart of Test Track Presented by Chevrolet.
Along their route, riders experience changing terrain and extreme conditions as their designs are scored for Capability, Efficiency, Responsiveness and Power. How does their design stand up on the challenging hills, switchbacks and straight-aways of the Test Track circuit? How well does it navigate through bumpy roads, icy conditions, turn-on-a-dime curves and other surprises? Their design skills are put to the test – at speeds of up to 65 mph.
The fun and excitement continues in the post-show area.
Scoring their design. Guests get to compare their car’s results to that of a baseline SimCar – and also see how they performed against their fellow “designers.”
At a digital driving table laying out a road course, guests can race their virtual custom-concept vehicles against other guests’ designs, over changing terrain and encountering extreme conditions.
Brand-new car designers can create their own commercial – starring their virtual car.
In another experience, guests get to pose with actual Chevrolet vehicles. Through green screen technology — with a few taps on their touch screen – guests can suddenly find themselves posing with their Chevrolet on the lunar surface, arcing across the galaxies, navigating the bright-white of a polar landscape or other thrilling scenes. The images become easily sharable on social media, sending virtual postcard greetings to family, friends or co-workers back home.
New and concept Chevrolet vehicles are laid out showroom-style. Guests can get behind the wheel of Chevrolet’s latest models. Chevrolet product specialists are on hand to answer any questions.